- Index hide1 The measure carried out by Marco Antonio Solís in social networks, leads the singer to understand the digital scenario that helps these celebrity brands to stand out.2 With an unusual action, Marco Antonio Solís has joined the social conversation that the gift of his image unleashed on networks.3 For a long time we have seen peculiar reactions from artists, who on social networks have resorted to videos or images to reveal key aspects.
Marco Antonio Solis responded in social networks to an emotional trend that starred a grandmother, who was excited to receive the image of the singer life-size and on cardboard as a gift.
The unusual gift was recorded on video and we learned of the woman’s reaction after it went viral on networks, so the story has finally reached Solís’ own account, who reacted and made a unique offer, considering the influence it has on networks.
This case reminds us of viral reactions both from network users who were consecrated by contagious laughter or artists who took advantage of the digital medium to correct mistakes in publicity for their concerts and use it to promote them.
To the notable surprise of his followers, Marco Antonio Solis reacted to a gift of his cardboard image and the measure became an action without waste, which today reminds us how valuable it is to be able to generate reactions from stories.
The singer responded when he heard the anecdote: “Next time they let me know and we organize ourselves to give him a hug live and in full color!!!! Many congratulations and a hug with my best wishes.
Next time they let me know and we organize ourselves to give him the hug live and in full color!!!! Many congratulations and a hug with my best wishes. https://t.co/xXhoXS23Qd
– Marco Antonio Solís (@MarcoASolis) May 12, 2022
The ability of brands to understand the market has defined a very important role, that of understanding what values are crucial to be able to scale in posts that are made on networks, so mistakes can be converted into the best promotion for an event.
Several years ago, Candace Payne went from being a mom who did the daily shopping, to becoming a powerful social media marketing strategy replicated by brandsdue to the number of mentions he got when he made his laugh go viral when buying a Chewbacca mask.
Within this video, the woman is seen laughing uncontrollably after the curious moan that made the character popular.
We saw another viral case in the hands of the singer Edith Marquezwhen the promoters of her concert in Mexico City spread advertising with errors in 2018, which was evidenced in networks and led the singer to record a video correcting the bad copy in them.
As expected, the commercial scenario has become tremendously important in the market and, most importantly, definitive to understand the brands that activate in this medium.
Being a celebrity on networks
With a greater participation of celebrities in social networks, brands have made the digital medium an important stage that is not wasted, on the contrary, it helped define resources that today remind us how important it has become to think about consumption and not only that, but to reverse the understanding capacity of a brand, when it does not know how to take advantage of network resources.
That said, the series of resources that have become important work insights is evident, before which we must define activities that guarantee the use of networks by those in charge of digital marketing. and the guarantee for the brands that invest in these exercises, of being able to grow in the market.
Communicate in networks
Communication on networks has escalated and we have gone from seeing unfortunate cases such as the letter from a CM to Eugenio Derbez, after the comedian demerited the work of these professionals, to situations of greater impact of personalities on networks, such as a Marco Antonio Solis reacting to the viral giveaway of his life-size image.