- The OKX exchange has become the official sponsor of both the Manchester City men’s and women’s teams.
- The brand of the crypto exchange will be present at the Etihad Stadium, City stadium.
The second team of Manchester, the City, has partnered with one of the world’s largest crypto exchanges, OkX. With this association, the crypto exchange house has become an official sponsor of Pepe Guardiola’s team.
“We are entering the Premier League for the first time as City’s official crypto partner to celebrate this community spirit in the world of football because it is something we both share.”said Jay Hao, CEO of OKX.
According what was announced by both the team and the crypto exchange, the current champion of the English Premier League, the crypto exchange OKX as the main crypto sponsor for its men’s and women’s soccer team.
“OKX and Man City believe in inspiring continuous innovation, talent development and technological advancements, a key partnership alignment between both organizations.”, expressed Manchester City.
The terms of the partnership will range from allowing exchange and Premier League champion collaborate on exclusive team experiences for OKX’s entire global customer base.
What’s more, the brand of the crypto exchange will be present in the advertisements of the City stadium, the Etihad Stadium of more than 53,000 seats of capacity and the Academy Stadium of 7,000 seats.
“We are delighted to partner with Manchester City, one of the most loved and successful teams in the world. Soccer and cryptocurrencies share something important; they are for everyone, they create inclusion within society”, expressed the team of the crypto exchange.
A team war in the ecosystem
Although this association is the first approach of the crypto exchange OKX with the world of sports advertising, it is worth mentioning that It is not the first crypto exchange that sports teams are being used as a marketing catapult.
It is that, a large number of crypto firms are massively entering the world of sports. For example, we have the case of Crypto.com, perhaps the crypto exchange that invests the most in advertising within the sports world, as a sponsor of F1, owner of the name of a stadium in the United States and more.
On the other hand we have Binance in the African Cup, with Lazio, and the Argentine National Team. As well as these crypto exchanges, other firms have done it with teams, for example the other team from the city of Manchester, United, with Tezos, the various Socios Fan Tokens, and more.
This is why it was not surprising that OKX, a crypto exchange with more than 20 million users in 180 different countries, joined this competition.
But also, it is worth mentioning that choosing between crypto exchanges and platforms in the world of cryptocurrencies is not very different from choosing a sports team. Normally passions and fanaticism dominate conversations about the differences, pros and cons of a firm vs. the other.
And with the incursion of crypto exchanges into the sports world, when two teams face each other, so will the brands that accompany them. Ready for the increase in competition in the world of cryptocurrencies?
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