• MailChimp, the email marketing platform, will become part of the Intuit company, which bought it for $ 12 billion
  • With this acquisition, Intuit will become a great growth space for small and medium-sized companies.
  • MailChimp has 13 million users globally, as well as just over two million active users per month and about 800 thousand paying customers

MailChimp, the email marketing platform, will become part of the Intuit company, which disbursed the amount of 12 billion dollars.

It had been a few weeks of rumors about this transaction and today it has been made official that Intuit has acquired the email marketing service MailChimp, in order to offer comprehensive services for small and medium-sized businesses.

Intuit’s bet when buying MailChimp

Intuid, even, is a company that has little presence in terms of marketing, its services are more focused on its QuickBooks accounting program and its TurboTax tax declaration software.

According to a statement, which was shared in various media, Inuit explained how this purchase can benefit its users:

“Delivering on the promise of being a trusted solution, small and medium-sized businesses will have the power to combine their Mailchimp customer data and QuickBooks purchase data to get the useful information they need to grow and run their businesses with confidence. ”.

In addition, the company assured that, with this acquisition, it will become a great space for growth for small and medium-sized companies, already through setting up an online store, marketing their products, among other types of important solutions for users.

QuickBooks represents a huge space for small and medium-sized businesses, and now, with the MailChimp acquisition, you will be able to sell even more services and strengthen the SMB market.

What does this acquisition mean?

Undoubtedly, any strategy that allows the marketing growth of a company will always be well received. In that sense, MailChimp has great potential to grow the services of a company like Intuit.

MailChimp was founded in 2001 and today has millions of customers around the world. It started out as a web design agency, but quickly grew into a very powerful email service platform.

It also has 13 million users globally, as well as just over two million active users per month and some 800 thousand paying customers.

Last year, the email marketing service reported a turnover of 800 million dollars, 20 percent more compared to the invoiced in 2019.

The arrival of the pandemic prompted companies to seek new ways to make their marketing strategies work. One of them, but one that has not been used as frequently as others, is email marketing.

It is a dynamic little explored but that, with a good strategy as a backup, I was able to reach millions of clients with a single click. To mention one example, MailChimp has 70 billion contacts and a powerful automation system that is powered by artificial intelligence.

With those numbers as sustenance, the Intuit transaction appears to be a big gamble going forward for the small and medium-sized businesses that work with the company.

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