Email marketing platform Mailchimp appears to have suspended its services to crypto content creators. Platforms associated with cryptocurrency-related news, content, or services began experiencing problems accessing accounts, followed by service outage notices that began appearing this week.
Cryptocurrency-associated accounts such as Edge wallet, a cryptocurrency proprietary custody service provider, and Messari, a cryptocurrency research firm, were among those affected.
Earlier this morning, Sam Richards of the Ethereum Foundation tweeted that the Ethereum Foundation Ecosystem Support Program is also facing suspension.
Anyone have good recommendations for email subscription services with solid API integrations? Or any that don’t pull the plug on paying customers without any notification or justification? https://t.co/Cjg2kkqwoT
— samrichards.eth (@samonchain) August 12, 2022
Add @EF_ESP, from the Ethereum Foundation, to the list of clients that @Mailchimp has a grudge against.
Does anyone have any good recommendations for email subscription services with strong API integrations? Or one that doesn’t disconnect paying customers without any notification or justification?
Cory Klippsten of Swan Private, a Bitcoin investment advisory firm for corporations and high net worth individuals, also tweeted about the incident. Klippensten called on other marketing agencies in the industry to “step up” in light of this incident and others.
After Hubspot, Klaviyo, Twilio, and Mailchimp all getting taken bc of their crypto clients, it’s time for the entire marketing communications / CRM software industry to step up their security BIG time.
And yes, we’ve been taking additional measures. see @skwp thread above.
— Cory Klippsten (@coryklippsten) August 12, 2022
After Hubspot, Klaviyo, Twilio, and Mailchimp have been taken over by their crypto customers, it’s time for the entire CRM/marketing communications software industry to step up their security in a big way.
And yes, we have been taking additional steps. See @skwp thread above.
In fact, Mailchimp, the service previously used for Cointelegraph’s newsletter, sent Cointelegraph a service outage notice this past Monday as well.
Although Mailchimp has responded in the time since Cointelegraph’s query, no direct response to our questions was provided. It later became clear that the accounts were being disabled or “temporarily suspended” due to service violations. According to the Mailchimp website, the clause falls under the “acceptable use” policy, where prohibited content is described.
In this section, states that “cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering” are prohibited due to “higher-than-average complaints of abuse.” The site’s policy claims to have been updated in May of last year.
Last year the email marketing service provider was acquired by financial services giant Intuit.
This week, cases of interruptions or suspensions of the service have resurfaced, although it is not the first time that Mailchimp has pursued crypto content. This type of behavior can be traced back to 2018.
It was in 2018 that Facebook also banned any cryptocurrency-related ads on its site due to breaches of regulatory guidelines.
Nevertheless, at that time the company made a public announcement that “information related to cryptocurrencies is not necessarily prohibited” and can be distributed as long as the sender is not involved in, “the production, sale, exchange, storage or marketing of cryptocurrencies.” There has yet to be an official statement from Mailchimp regarding the recent events.
What did make it out on Wednesday was a message from former Mailchimp CEO and co-founder Ben Chestnut. He announced that he is formally stepping down after 21 years. Instead, Mailchimp will be led by Rania Succar, formerly in charge of the QuickBooks Money team, also part of Intuit.
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