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The story told by Daniel Gutiérrez of how he started an armchair for Luisito Comunica ended up in a furniture business through networks.
Merca2.0 contacted Daniel Gutiérrez to talk in detail about the controversial chair he made for Luisito Comunica.
Luisito Comunica ignored a fan who wanted to meet him in person to give him a special gift. After the snub, he was motivated to put the gift up for sale and made an announcement with about 11 million views on TikTok. This simple action has turned him into a “influencer”. now you have special requests from personalities like The Komander.
Daniel Gutierrezby trade carpentry chapán, explained that after the rudeness of Luisito Communicates, has for sale his chair in which you can see carved pigeon heads, which he would give to the youtuber for his nickname “El Palomo”. The action only required a simple video edited on TikTok and the millionaire number of views to patent the power of telling a story, where the influencer is the protagonist.
Just three days after publishing his story, the video has almost 11 million views, revealing how narratives manage to reach virality on networks, with a widely tested formula: design special products in their ventures and tell that story on networks.
Merca2.0 contacted Daniel through his Instagram account and in a video call of more than an hour, he shared with the media the reasons why he was motivated to create a personalized chair with 24-carat gold leaves and what has happened after Luisito Comunica’s snub.
Merca2.0 – How did you contact Luisito Comunica’s girlfriend?
Daniel Gutierrez – It happened to me that, when the internet was just opened to the public, I had a brother who worked as a computer teacher and I got into the internet and that’s how I liked the internet. I was growing up and getting to know the influencers, I wanted to be a youtuber, so you immerse yourself in the world of influence and it scares you, many things you don’t know edit.
My uncle grew in the furniture business and after more than 30 years in the business I talked to him and asked for a job and he sent me to the area of lacquering furniture, where his son-in-law was teaching me and later they took me in the carpentry area and I I watched as they cut the wood. They put me with a cousin my age, who started working with his father when he was 14 years old.
He taught me to make furniture, but I got the thorn of creating a program on YouTube and I bought a video camera with what they were paying me and they gave me a bonus. The channel was called Pay me what you owe me, which tries to expose people who owe money, as well as the format of Lizbeth Rodríguez, it was very difficult for me to share the idea with someone, because I didn’t know how to start recording and I looked at the camera and I let myself talk, talk, talk. Three years passed and I saw an influencer named Tony Basurto, who appeared in a video of Lizbeth and I said ‘that guy I know him’, because once I repaired a cell phone in Tijuana where I was very famous (for sales and kindness in your work). I wrote to him on Facebook and confessed that I wanted to start on YouTube, asking him to support me if he started. Two years went by on youtube with video vlogs of my life and suddenly I got excited and told him, ‘hey Tony I want to launch a program, pay me what you owe me’, I spoke with I am Chinchillas and I spoke for an hour on Whatsapp, I he said ‘look, they are actors, they are paid 500 pesos, it is difficult but not impossible’, so I liked the idea of the program. Tony Basurto came, we talked and I met a friend who had a camera and knew how to edit, his name is Marco Morán and he knows how to motivate, coincidentally God arranged things for me.
I went to Facebook pages, I looked for actors, I contacted them, I made scripts, I have three episodes, the videos were very expensive and we recorded three and it did not go well, because Tony’s channel did not have much engagement and it was my first project and I I gave up
The videos already cost us 400 pesos to make them (three people paid this amount), but we had to spend two days of work without working.
I got upset, because it was a project that I thought was going to go well for me but I got discouraged, but I wanted something on social networks and I went to Tijuana. When I was there, I was depressed, with feelings from those times that life is worthless.
I started listening to TikTok, I didn’t understand TikTok, I only listened to TikTok and I downloaded it before starting Luisito Comunica’s chair in October 2021 that I sent him a message. I started watching videos of how TikTok works on social networks, I like motivational videos and in one of those I got a coach (…) and he works at Badabun, I contacted him, I talked to him, he helped me a lot and the other coach who helped me is called Coral Mujaes, who says never give up, don’t negotiate with the mind that says: you can’t, don’t negotiate and if you have a plan, you have to do it. I started watching his videos and I started to get motivated.
In one of these I saw a video where I told you that if you want to do something, do it in steps, which are like steps, that if your decision is to start a business see how it is, then you can see how to do that business, she said ‘focus what are you good at and take advantage of that’ and I’m good at creating furniture. I worked creating furniture and I said, ‘it would be cool to create a piece of furniture for Luisito Comunica, he has a brand, Rey Palomo, ‘create him an armchair, besides you admire him and he says you create strange things, he says: show the world your rarities and then you come and Tell me how it went for you.
I bought the sheet of wood in Tijuana, imagine that the wooden daughter is the size of the bed and I talked to my cousin with my cousin I put together the design by video call, I put their doves here, I put the dove on top and different things, I already had done in video on TikTok, where I said, ‘Luisito Comunica, I want to make you a chair on TikTok if you want to help me deposit me and I sent him a message from the furniture account, I sent it to him in October 2018 on Instagram (from the Fine Furniture account ) when I drew the chair, I still had to draw the pigeons, I have a brother who draws very cool and I talked to him, I motivated him and he came, he drew, we finished around three in the morning, in one day I finished the design of the chair with the help of my cousins, the design was left and I uploaded a video where I said, ‘this is the king pigeon throne chair that I want to make for you, hand carved in 34 carats’.
I recorded the video at dawn, it was my second video on TikTok referring to Luisito Comunica, I loved it, I slept and the next day it had 100 thousand views. They tagged him, everyone started tagging me, because I admire him and I was very excited and I talked to my cousin and said, ‘hey, you think they can give me a job but tell my uncle.
People began to support me and that is very nice, when people began to motivate me. I wasn’t interested in him mentioning me, it was an acknowledgment because I was recovering from a depression where I questioned what I wanted in my life, even since 2018 when I sent a message to Luisito, I said, ‘I want to sell furniture to influencers who they are good perrones but they are worth a billetón’.
I arrived with my uncle and told him, ‘hey uncle, I have a project’ and he gave me a chance to go record, he didn’t pay me those days, but he let me record and I admired him a lot. It is also a lot of motivation, of wanting to do something and sell furniture, that I do well selling it.
I told him, ‘I have a project, I want to make an armchair; I showed him the image and I want to see if you trust me and I’ll pay you and he told me, ‘yes’ and I said, ‘I should have told him this before’.
I arrived in Guadalajara and that same day I began to draw the chair, I had taken a plastic one, I traced the pure pigeons and I arrived that day from six in the afternoon I stayed until 8 at night and my cousin stayed and taught me to draw and I uploaded a video and they told me Give it a try and I had no hate, I added 20 thousand subscribers in the space of two to three days, I started to draw, to make templates, I asked ‘tag Luisito so that he can see the process of armchair’, because I knew it was going to take me months to do it.
There came a time when I lost my motivation, because the sculptor was going to charge me dearly, I asked for a loan of 25,000 pesos for the pigeons, I earned very well and gave him 3,000 pesos a week, I worked in the carpentry.
When I finally went to pick up the chair, I uploaded it on TikTok with the audio of a WWE wrestler and people told me ‘tag Ari Tenorio’ and I said, ‘Ari for what, then I saw a video where Luisito Comunica was to one of the buildings and on TikTok I wrote to Ari and told him: I am working on a chair for Luisito Comunica and he told me, I already showed it to him, we are anxious to see it finished.
Four months later I wrote to him and asked him for an address to deliver the chair to him and I wrote to him, ‘Ari, where can I send the chair to Luisito Comunica and he sent me an address privately on Instagram and told me, ‘this is the address’.
Suddenly Ari sends me a message that says: ‘Daniel, I’m very sorry I can’t make an appointment with Luisito, he has a very busy schedule, I hope you understand xoxo”.
A chair for Luisito Comunica
Entrepreneurs turn to social networks to publicize their work, only some are ignored or do not meet the expectations of these personalities, so their initiatives end up in bitter viral stories, but at the end of the day they detonate the promotion of their products and the exposure of their brands.
Entrepreneurship has made social networks its best sales window and communication channel with potential consumers. Inside the studio”The Strength of the Latin American Entrepreneur” that Amway conducted, it was discovered that 87 percent of entrepreneurs use social networks to start a business. In the midst of this scenario, an increasingly popular profile grows on networks: being an “influpreneur”.
There are three cases of stories in which entrepreneurs have sought support from influencers. The carpentry chalán Daniel Gutiérrez, who wanted to give a handmade chair to Luisito Comunica. The tailor Alan Giovanny De Castro Camargo, with a suit he designed for Soy Mirrey that ended badly and the designer Mauro Nayem, who like De Castro, also launched a campaign on TikTok, but to get the attention of Ángela Aguilar and give her a regional dress , this action ended unsuccessfully.
@soyquiensoyoficial #for you #viral #luisitocomunica ♬ Too Many Women – C. Tangana
@mauronayem Reply to @karlavillaz2003 #fyp #viral #i am creator @angelaaguilar_ ♬ Lonely – Justin Bieber & benny white
@allangerardomx #duo with @soymirrey what do you think? #soymirrey #design #costume #fashion #viral #for you ♬ original sound – FINE.
“Influpreneurs”
Being an Influpreneur has led a carpentry guy to become an “influpreneur”, a role that is growing in social networks, where it is more common to see users who undertake the sale of products or services adapted to their followers. A tremendously successful case in this regard is that of Anna Sarellywho went from being an average influencer to an “influpreneur”, with the sale of bags that bear her personal brand and that have gained controversy as well as recognition, for even appearing for sale in Palacio de Hierro.
Martha Debayle is another great example of an “influpreneur”since she has gone from being a media personality to assessing her career in influence within social networks and, now, to sell clothing, makeup and hair products with the help of these platforms.
Faced with this new role in networks, a recurring technique is to tell stories starring public figures such as Ángela Aguilar, Soy Mirrey and Luisito Comunica, to increase the scope of the product that we are trying to offer them.”
influential ventures
With nearly 11 million views on the TikTok video that Daniel Gutiérrez uploaded to his account, the fan became an “influpreneur” by putting up for sale the chair that he could not give to Luisito Comunica.
Virality is common in these stories where “influpreneurs” try to contact public figures to show the product they make and want to give them, however, with negative results, the activations prove the effectiveness of the networks for their new businesses, at least making their brands known with reproductions of hundreds of thousands or millions of times.