- Index hide1 Luisito Comunica is one of the most influential personalities in Youtubewhere he has built his career as a content creator.2 As Luisito Comunica generating criticism for showing his personal life, other cases such as Andrea Legarreta’s attract attention.3 In the Virtual Influencers Survey the reasons why a social media account is followed are projected.
Luisito Comunica is one of the most influential personalities in Youtubewhere he has built his career as a content creator.
As Luisito Comunica generating criticism for showing his personal life, other cases such as Andrea Legarreta’s attract attention.
Luisito Comunica is the protagonist of a video where he shows that he plays with an old PS3 console and the confession did not go down well with his followers. The reaction is part of a phenomenon that “Virtual Influencer Survey” identified among the many reasons why an influencer is followed.
Due to their content, influencers are chosen by 26 percent and 18 percent said they chose the influencers for his storytelling.
“During a March 2022 US consumer survey, 26.6 percent of respondents who said they followed at least one influencers virtual – defined as a digital character designed to simulate human qualities and influence people’s decisions – said he was doing it because of the content of the influencers virtual”, explained Statista by presenting the study exclusively to its subscribers.
Luisito Comunica and an old game
Luisito Communicates showed how it is for him to play video games and exhibited the console ps3 that he got, borrowed, to play a specific disc.
The famous youtuber generated criticism on social networks, after giving the argument of why he acquired said console and the objective he sought to achieve with it.
Users like Adrián (@okimprovement90, Twitter) were exalted, assuring that the youtuber he was even a “rogue” (synonymous with the rudeness he actually used to describe the youtuber), since presuming that he obtained a ps3 to play GTA IV,
“Got a ps3 to play GTA IV, because according to him you can only play there, I wanted to give him a (…) right hand (…)”, he wrote.
What Luisito Comunica actually explained is that he had to borrow said old console, since the type of game was not available in later versions of PlayStationso that game version was only available for the console of that model.
The anecdote that caused inconvenience to followers of the influencers made a point clear and it is the ability of brands to manage to transform consumption and make it decisive, following interesting work patterns, such as those that have to develop activities that become increasingly valuable in consumption.
This attention generated by content creators on networks is due to the fact that many of them have migrated to the category of influencers, which has become an example of how important it is to generate communication today.
To achieve this interaction, important tasks have been established that we cannot waste, among them those that have to do with the way brands get involved in the work.
We made an excellent example of this known with the trend built by Andrea Legarreta and Erik Rubín, when both personalities announced their separation as a couple and what was an intimate event became a national trend.
Beyond the trend they caused, their social networks where they announced the news continued to generate activations for brands, as part of their work as influencers.
The influencer’s communication work is more relevant than ever and it is important to see how the consumer reacts to these phenomena.