- Index hide
Luisito Comunica is the youtuber most influential in Mexico, according to a projection of Marketing4Commerce.
Influencers such as Luisito Comunica or Chingu Amiga have demonstrated the ability of their personalities on networks to promote events.
Luisito Communicates is a referent of influence and when he announces that he arrives four hours before an event like the Zombie March to be held in Mexico City, becomes the best promotion for this type of event.
Holding outdoor events has become one of the most popular activities in the entertainment industry, as revealed by a study titled “State of Marketing” where the firm explained that of three types of events such as digital, hybrid and face-to-face, the latter represented the 30 per cent of the total number of events, an important figure for 2022 when the estimate was made.
“During a survey of 2021 Come in 8 thousand 227 specialists in marketing around the world, 40 percent of their events were forecast to be virtual by 2022, while the 35 percent would be hybrids and another 35 percent it was expected to be held in person. This marks an increase in virtual events from the 2020 value of 35 percentand a 32 percent decrease in the participation of hybrid and in-person events in 2020.”, explained the Statista Research Department, in charge of the projection of the study that has a characteristic element, since it is the projection made around to a personality.
The promotion that influencers make of events has been seen at various levels, from Comunica attending a march, to Chingu Amiga attending an important music festival in Brazil.
All this pays tremendously in the market and establishes very important guidelines to consider at the time of consumption, where one element is key and it is the experience that is sought to be achieved by the consumer.
The foregoing triggers very important habits in the market and they are the ones that have to do with the way in which today’s brands end up involved with the consumer.
If we look at these actions in detail, one aspect is common to all of them and it is the ability to tell a story from a mention made by an influencer.
Let’s see the case of Luisito Attending the Zombie March in Mexico Citybecause the simple fact that he announced his visit to the event through the Stories of his Instagram account was enough for the event to attract attention considering, just by seeing an estimate from Google Trends, where the popularity of the content creator against the keywords of Zombie March, reveal the influence that this has against the null interest of the event.
“I had read on networks that the zombie march started at 10 in the morning, I get up early, everything went well and there was no one and they tell me it’s until four in the afternoon, no way, I’m going to make a pa activities of my normal life (dressed) as a zombie, “he explained.
The story is an important reminder of how engaging the experience has become at a time when stories have become unique influencers with consumers.
Now read:
