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According to the Secretariat of Economic Development of Mexico City (Sedeco) there are some 329 markets in the entity.
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Data from the Shopper Experience Observatory of in-Store Media Mexico reveals that the average expenditure of Mexicans in a supermarket is around 2,708 pesos per month.
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On the occasion of her birthday, a merchant was surprised at her market stall with a botarga by Luis Miguel, a video that has already gone viral on the network.
Currently, taking into account that the eCommerce or shopping on-lineadded to the growing presence of super markets in the country, for those who are dedicated to local commerce (tianguis, markets) the panorama looks complicated.
According to him National Statistical Directory of Economic Units 2021 (DENUE), Retail Trade of Groceries and Food registered 984,361 economic units. The states with the highest number of economic units were the State of Mexico (160,302), Mexico City (83,932) and Puebla (73,019).
Similarly, According to the Secretariat of Economic Development of Mexico City (Sedeco), there are some 329 markets, both specialized and traditionaldistributed in all municipalities, which confirms that the consumer is still looking for these points of sale, either because of the proximity of their homes, prices, among other factors.
And it is that, to tell the truth, in Mexico supermarkets are of great importance in the shopping experience of consumers. According to data from Shopper Experience Observatory of in-Store Media Mexicoit was concluded that the average expenditure of Mexicans in a supermarket is around 2 thousand 708 pesos per monthwhere the most visited aisles are the food aisles, with 88 percent in groceries, 64 percent in dairy, 47 percent in cereals and cookies in 34 percent.
Under this framework, we are talking about a context in which, for the consumer, supermarkets offer a fairly extensive shopping experience, a fact that has been reinforced since the stores began to reopen their doors after the health emergency.
Merchant celebrates birthday with Luis Miguel botarga
Located in her store, in the market, the video of a merchant has managed to go viral on TikTok, the Chinese social network specializing in this type of content that sneaks into the network.
And it is that, according to what is shown in the images, on the occasion of her birthday, said merchant was surprised with a botarga by Luis Miguel to the rhythm of “No Culpes a la Noche”, one of the most representative songs of the Mexican singer’s career.
@loveshow.cdmx ???
? It will be that you do not love me (Blame It on the Boogie) – Luis Miguel
As expected, the reaction of Internet users was immediate, who deposited a significant number of comments.
“How nice, I almost cried”; “His little eyes watered”; “Where do you rent Luis Miguel birthday parties? I occupy one”; “Crying for unknown people is my passion”; “A very beautiful detail”; “I don’t know how his day was going, but he had a frown at the beginning and they made him smile”; “He gave me a lot of tenderness, he was moved”; are some of the comments that netizens deposited.
It is well known that Luis Miguel is one of the most recognized singers in Mexico and Latin America, and even more so when, since 2018, his series was released for Netflix, generating great expectation in his audience.
On the other hand, these types of situations, despite the fact that they may be improvised, speak of the great presence of an important brand (Luis Miguel in this case) among consumers, a fact similar to what happens with Dr. Simi’s botarga and people who have held a thematic celebration with other media characters.
