Avellar has a degree in Economics and an Executive MBA in Finance, both from the Pontificia Universidade Católica do Rio de Janeiro.
THE IMCC has been operating in Mexico for more than 90 years, and is made up of Arca Continental, Bebidas Refrescantes de Nogales, Bepensa, Coca-Cola FEMSA, Corporación del Fuerte, Corporación RICA, Embotelladora de Colima and Embotelladora del Nayar, Jugos del Valle- Santa Clara.
The company also has two recycling plants, IMER and PetStar.