The oasis of the luxury tourist
The growth in the number of tourists has been accompanied by an increase in traveler spending.
To date, the average hotel rate is $465 per nightaround 160 dollars more than what was registered in 2019. This index is particularly higher than that of other destinations, such as Cancun or Puerto Vallarta, given the nature of Los Cabos as an attraction for luxury tourists.
According to an analysis by the consulting firm STR, as of April of this year, Los Cabos had the highest rates of average rate and income per available room, even though the average occupancy of the complexes was similar to that of cancun and lower to destinations like San Miguel de Allende Y acapulco.
The hotel offer aims to increase moderately, by around 500 additional rooms between 2023 and 2024. “Los Cabos continues to consolidate with more luxury and hyper-luxury hotel offerings,” says Esponda.
Despite the moderate increases in rooms, it is expected that next year the arrival of tourists will be 10% higher than this year. The impulse continues to be expected from USAbut also of Canadawhich in winter could exceed the tourist flows of 2019.
In addition, the domestic market –the second largest only behind the United States– could continue to rise, while seeking to stimulate demand from other markets such as Spain, Australia and Colombiawhich has quadrupled its travelers to Los Cabos compared to 2019.
“With these advantages of some markets, we hope that 2023 will be a very positive year”, concludes the director of Fiturca.