By Maria Elena Zuniga
The L’Oréal subsidiary in Mexico, in collaboration with the French embassy in the country, recognized the work of 60 Mexican women who currently demonstrate female empowerment. This distinction was reflected in a photographic exhibition with the faces and trajectories of these representatives of their gender, whose work is considered a seed of change in society.
As part of the celebration of its presence in Mexico over the past 60 years, L’Oréal crystallized its initiative called “Women who move Mexico” in order to also support equity, highlighting the leadership they play in the fields of Entrepreneurship, Art, Innovation and Technology, Journalism, Sports, Responsibility and Sustainability, as well as in Activism to create a culture of Diversity and Inclusion.
Kenneth Campbell, CEO of L’Oréal Mexico, pointed out that this action seeks, in the same way, inspire new generations to follow their dreams and aspirations. “We value the leadership of women and collaborate with them to ensure better conditions that allow them to develop a full life in equality and opportunities.”
It should be said that this is the first time that the business consortium with more than 27 brands grouped into four business divisions (Professional Products, Active Cosmetics, Products for the General Public and L’Oréal de Luxe) has held an exhibition that honors women who mark their epoch.
“The Group’s mission is to highlight people who fight stereotypes, break down barriers and create beauty from their trenches,” said Campbell. From 2020 to 2025, L’Oréal will be investing one hundred million pesos in Mexico to positively impact more than forty thousand womenhe added.
At this meeting, the French Ambassador to Mexico, Jean-Pierre Asvazadourian, highlighted his nation’s commitment to women’s rights and the construction of equal and inclusive societies.
The leading firm in the beauty market worldwide has two plants located in Mexico (San Luis Potosí and Mexico City) where it manufactures 15 brands from its portfolio for domestic and export consumption. Mexico is one of the 15 most important markets for L’Oréal in the entire planet. It is placed among the three main countries of the American continent for the Gallic consortium.
“Women who move Mexico” will be in force from September 14 to October 14 of this year in one of the main avenues of CDMX: Paseo de la Reforma (in the section from Diana Cazadora to the Angel of Independence).
In this tour are the names of Vivir Quintana, Arcelia Ramírez, Julieta Fierro, Ana María López Colomé, Ana Victoria García, Cintia Angulo, Daniela Ancira, Olimpia Coral, Saskia Niño de Rivera, Silvia Cherem, Paola Longoria, Fabiana Zepeda Arias and Kenya Cuevas, among others.
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