It is widely known that without keywords (keywords) it is not possible to develop an SEO strategy and even less to obtain that long-awaited online visibility for your brand and products.
As he very well pointed out in 2006 Peter Morville“findability precedes usability, in the alphabet and on the Web. You can’t use what you can’t find”. However, the use of keywords is insufficient in an environment with much more digitized consumers, added to a digital space that is increasingly competitive and flooded with information. This is where the specific search acquires enormous relevance. This new approach proposes that, rather than anchoring the SEO strategy of the business in keywords, it should be anchored in long-tail keywords (long-tail keywords).
Long-tail keywords bear this name because, as it very well indicates Aleh Barysevich in Search Engine Journal, “If you were to plot your keywords by their search volumes, they would be at the long tail end of the search demand curve, meaning fewer people are searching for these terms each month.”
While this lack of search volume can be seen as a disadvantage, long-tail keywords sit in a low-competition zone, represent a specific customer need and purchase intent, and translate into much higher conversion rates. higher than the keywords.
Given the nature of long-tail keywords, they are ideal for designing SEO strategies for startups. how well it concludes Kelly Lyons in Semrush (2022), “Long-tail keywords are great for new sites (or sites that don’t have much authority yet). If you’ve been having trouble ranking for your target terms, it may be because there was too much competition for those keywords. And it might be time to shift your focus to long-tail keywords.”
With this new look at the SEO strategy, if you are an entrepreneur and you need your potential customers to find your products on the internet and then buy. So, do not be dazzled by the high search volumes that keywords provide, as their conversion is low. It is better that you focus on long-tail keywords, because despite their low search volumes, their conversion to sales is very high.
