Close the credit clamp
Liverpool has extensive experience in granting credit that goes beyond the lines related to departmental cards. The company offers other financial services, such as cell phone, pet and family insurance, and for managers, with car loans, this is one of the services that strengthen this arm of the business.
The company adds that, as on its sales floor where customers pay with the card of their choice, those who wish to buy one of these electric cars may do so with other credits, even if they are not from the chain. “We are going to have a fairly aggressive credit strategy to close the clamp on all our financial businesses, such as the auto insurance that we already have,” says David Garcia, director of the Liverpool automotive business.
For now, the chain’s credit proposal will have a six-month phase in which they will deploy an aggressive promotional campaign, even through the mobile application they will invite their customers to schedule their test drives, which will be in the parking lots of the shopping centers where the showrooms. This exercise will be the equivalent of the sales experience for other products on the sales floor.”
“Driving an electric car is an extremely quiet experience. We are used to starting a car and making noise. The experience of an electric car is silent, and from the outset, you already have different sensations. Now we want the shopping experience to be too, ”he concludes.
