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In 2021, “Checo” Pérez was the fourth highest paid pilot with earnings of up to 18 million dollars.
The businessman Arturo Elías Ayub made a live on Instagram where, to the surprise of his followers, he connected with “Checo” Pérez, who also showed what his “godín” office is like, which is the space where he works on the days he is not on the track.
In Mexico, the term “godín” is generally used to indicate a group of employees who carry out office activities (also called “clerks”), who, according to what the Talent.com site shows, they enjoy an annual salary of $78,200 pesos on average, $6,067 pesos per month.
so young millennials What centennials They adhere to this type of work, of which a large number are transported from the State of Mexico to Mexico City with the sole objective of reaching their workplaces.
Of course, we are talking about one of the most deeply rooted concepts in the country’s popular culture and, above all, in the big cities where the workforce is large.
According to data from the National Institute of Statistics and Geography (INEGI), during the fourth quarter of 2021, the number of people employed in Mexico reached approximately 56.6 million, a figure that represented 96.3 percent of the economically active population.
That said, the so-called “godínez” have positioned themselves in the collective unconscious in such a way that various industries use the concept to attract the attention of audiences, one of the best-known cases being that of the movie ‘Mirreyes vs. Godinez’, one of the most popular Mexican cinema films in recent years.
“Checo” Pérez shows “godín” office
What’s this all about? It seems that no one can escape the “godinato”, not even businessmen of the stature of Arturo Elías Ayub and even the Mexican Formula 1 driver, Sergio “Checo” Pérez.
And it is that, during a live broadcast (a live) on his Instagram account, the also former “shark” of the “Shark Tank” program surprised his followers after establishing a connection with “Checo” Pérez himself, to whom, according to what the pilot reveals, he grabbed in the middle of the office, as if he were any other member of the “godinato”.
According to what the member of the Red Bull team mentioned, his work as an “clerk” consists of “checking all the pending ones, my agenda, what is coming for the next few weeks, commitments with the sponsors”, among other things.
Today, Instagram, according to a Sensor Tower rankingranks as the second most downloaded mobile application of the year 2022, which means that, in terms of popularity, it is already below TikTok, the Chinese platform that has been winning, especially since the arrival of the pandemic.
On the other hand, a recent report by The State of Influencer Marketing 2021reveals that Instagram and TikTok were the social networks where influencers generated higher revenues, which shows how digital marketing has positioned itself among brands.