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The platform’s agreement with Women’s Euro 2022 is limited to the British market and is part of an initiative under the slogan “Make work work for women” or in Spanish “Let’s make work work for women”.
The campaign will focus on denouncing systematic barriers against women
The collaboration agreement will use the Women’s Euro Cup tournament as a stage to showcase talent and carry out brand activations to communicate how the platform can help women achieve their career goals.
Gender equality is an issue that many more people are dealing with today. That is why important brands in the world have begun to launch campaigns to continue promoting equality throughout the world, such as the LinkedIn platform that announced an alliance with the Women’s European Football Championship and International Women’s Day as an effort to promote gender equality in the workplace.
According to a study carried out by the Geena Davis Institute, between 2006 and 2016, the percentage of representation of women in commercials grew by just 3% percent, and today reaches only 36.9%1.
The alliance between LinkedIn and the Women’s European Football Championship
The platform’s agreement with Women’s Euro 2022 is limited to the British market and is part of an initiative under the slogan “Make work work for women” or in Spanish “Let’s make work work for women”.
Ngaire Moyes, Vice President of Communications and Brand at LinkedIn, said in a statement that “at LinkedIn we stand for gender equality in a world that is diverse and inclusive and it is a privilege to support two organizations that actively share and celebrate these values.”
The campaign will focus on denouncing systematic barriers against women
Likewise, the platform pointed out that the collaboration between Linkedin and the international institution will focus on denouncing the systematic barriers that prevent the full professional development of women and on highlighting the importance of flexibility at work.
“Our collaboration with International Women’s Day will encourage our community of more than 810 million people to share experiences that make work a fairer environment for women,” added the LinkedIn representative.
They also detail that the collaboration agreement will use the Women’s Euro Cup tournament as a stage to showcase talent and carry out brand activations to communicate how the platform can help women achieve their professional goals.
Let us remember that LinkedIn is not the only opportunity that collaborated with International Women’s Day, since last year, it carried out an initiative that was disseminated under the slogan “#WeCanDoIt” or “We Can Do It”. On that occasion, the app collaborated with HCL and John Deere, one of the global partners of International Women’s Day.
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