Just started March and LinkedIn announced that it introduced a new feature that uses artificial intelligence (AI) to generate collaborative articles on specific topics. In this way, the contents become “conversation starters” between experts and users, in order to expand their professional contact networks.
The labor platform commented in a statement that the initiative seeks to share the knowledge of specialists. They ensure that the social network accumulates “more than 10 billion years of professional experience, billions of trials and experiments, of errors and successes, in almost every country and every industry”.
Now, the challenge is to unlock your potential to help others to start or reorganize their companies, based on experiences and facts, instead of solving your doubts on the internet.
“When you’re trying to solve problems that can make or break your company or redirect your career, you want to know who you’re learning from and what happened to shape their advice. You want to be guided by someone you can trust and who has the experience to help you solve errors, ”says the Microsoft social network.
According to LinkedIn spokeswoman Suzi Owens, the company used its technology to generate almost 40 articles in two dayson topics ranging from a creative block to how to use semicolons.
How does the new LinkedIn AI work?
Collaborative articles are based on content already published on the platform, which serve as the basis for generating ‘links’. The company indicated that it will “check each article with relevant expert members” based on its skill chart.
This means that artificial intelligence will search for the right spatialists to match them with the topics they dominate. Then, you’ll invite them to add context and additional information, to enhance the articles with their insight, experience, and personal input such as “lessons, anecdotes, and tips.”
LinkedIn explains how its artificial intelligence works:
These articles start out as AI-powered conversation starters, developed with our editorial team. Then, using the LinkedIn skills chart, we match each article with relevant expert members who can contribute lessons, anecdotes, and advice based on their professional experience.
It is then that what is called “magic” arises: collaborative articles will strengthen collective knowledge and make it accessible to those who wish to learn from the most experienced.
By the way, the same day they released the new AI feature, LinkedIn founder Reid Hoffman announced he is leaving the OpenAI board. Among his reasons, he cited his desire to invest in companies that use the company’s software (ChatGPT and Dall-E, to name the most famous), and continuing on the board would cause a conflict of interest, they explain from CNBC.
Users can also collaborate
According to social media consultant Matt Navarra, LinkedIn has chosen a “select group of experts” to contribute to the articles, saying doing so could help improve their reputation and increase their following.
Beyond that, the professional platform states that “starting a conversation is more difficult than joining it.” For this reason, collaborative articles “make it easier for professionals to meet and add and improve ideas”, contributing their points of view.
To open participation, collaborative articles end with a note inviting readers to contribute by “giving like or reacting to this article”.
For example, users can judge contributions with the reaction of “insightful,” the company said. These interactions can also foster new connections between members and expand their contact networks, based on their interests or area of expertise.
In order to encourage collaboration, LinkedIn will have a system of certifications and badges. Those who contribute to the articles will be recognized “for giving of their time and expertise.”
Among the distinctions are ‘Community Top Voice’ and ‘Top Sales Voice’, and its enriched articles will reach the 900 million users that the platform currently has.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.