The event marked the achievement of one more goal, in Lincoln’s constant commitment to Mexican women and the general health of society.
“At Lincoln we are proud to be able to promote campaigns such as Pink Label and the breast cancer awareness actions that were carried out in October of last year and through which we managed to raise the necessary resources to be able to finance the prostheses that we deliver with great satisfaction”, commented Sebastián Casanova.
The brand carried out various actions, during October 2021, that allowed the collection of resources to finance breast prostheses, as well as reconstruction surgeries in collaboration with Fundación Alma.
First, the premium brand held the auction of the Aviator Pink Label Edition, a limited edition of the brand’s aerodynamic and luxurious SUV with Rose Gold accents on the front grille, wheel caps and side badging.
Additionally, and thanks to the essential support of the Lincoln boutiques and the brand’s clients, for each vehicle maintenance performed during that month, a percentage of the cost of the service was donated to Fundación Alma.