In addition to celebrating the first centenary, the brand is focused on its future, in which it is committed to offering a portfolio of electrified vehicles with connected, personalized and effortless experiences.
“With classic style, form and function that have become a hallmark of the brand, Lincoln has something very special.. As we move closer to an electric future with connected technologies and always-on experiences, I am very excited to see where the brand is heading in North America and China as it begins its 200th anniversary,” said Jim Farley, president and CEO. of Ford.
My father made the most popular cars in the world; I want to do the best
Lincoln’s success has been characterized by the influence of Edsel Ford, who served as president of the brand shortly after the acquisition and until his death in 1943.. “My father made the most popular cars in the world; I want to do the best”.
The belief that an automobile could be more than just a method of transportation was central to Lincoln’s success. Edsel prioritized design and style while making customization profitable, allowing precision and performance to be delivered in one elegant package.
This year Lincoln to Launch New Navigator, Elevating Brand Sanctuary Once Again with Exclusive New Features like ActiveGlide, hands-free driver assistance technology that is currently available in Canada and the US.
It continues to work on its portfolio of services to provide an effortless experiencesuch as the Pickup & Delivery service, live virtual showrooms and online sales, as well as new services that allow us to take care of what the customer values most: their time.