• Lil Nas X is “celebrating” one of the most striking “achievements” of his career: reaching a million “Dislikes” on YouTube
  • For years, social networks and streaming platforms have become the maximum reference to know if an edge is successful or not. The numbers speak
  • Thank you to everyone who made this possible. I am nothing without the support that all of you give me “, was what Lil Nas X tweeted after said” success “

The 22-year-old American rapper, Lil Nas X, is once again in the gaze of social networks, the same ones that, currently, dictate everything that happens in the world from all its perspectives.

However, this time, more than being involved in a controversy, Lil Nas X is “celebrating” one of the most striking “achievements” of his career.

“Montero (Call Me By Your Name)”, one of the rapper’s greatest hits, has surpassed one million “Dislike” on YouTube, a fact that, in principle, was announced by a user on twitter, and later Lil Nas X himself returned to commemorate it

True to his personality, always controversial and full of irony, the Atlanta, Georgia, native tweeted the following: “Thank you to everyone who made this possible. I am nothing without the support that all of you give me ”.

For years, social networks and streaming platforms have become the maximum reference to know if an edge is successful or not. The numbers speak.

The more followers on social networks (Facebook, Instagram, Twitter, TikTok, etc.) and the more reproductions or views on streaming platforms (YouTube, Spotify, Apple Music, Deezer, etc.) means that there is more success.

In that sense, Lil Nas X has one million, 565 thousand, 355 “likes” on his Facebook page; on Instagram, he has more than 9 million followers; his numbers on Twitter are over 6 million followers. This, just to mention an example.

For his part, on Spotify, the rapper has almost 50 million views per month, and on YouTube he has 14.8 million subscribers. In short, he is one of the most followed and listened to artists today.

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Also, all these numbers (all positive) represent big gains for Lil Nas X; His songs are moving everywhere and his presence in the industry continues to strengthen over the years.

Now, that he has decided to “celebrate” having surpassed one million “Dislikes” on YouTube, with his video of “Montero (Call Me By Your Name)” seems to be an interesting marketing move.

Although the amount of one million is an important figure, the truth is that it does not compare with the overwhelming 8.2 million “Likes” that it has accumulated until today. In addition, this video has had more than 311 million views in four months since it was published on the platform.

Focusing on the idea that, on social media, the numbers speak, this could be a heavy drop for Lil Nas X, but the rapper has handled it quite well, staying true to his tongue-in-cheek personality that has earned him millions of followers on all the world.

In times where, through social networks, the great achievements or the best moments are usually made known, that Lil Nas X has “commemorated” having more than a million “Dislikes” in his video of “Montero ( Call Me By Your Name) ”has generated a great response among Internet users.

Let us also remember the controversy he caused with the release of his most recent single, “Industry Baby”, in which he mocks the lawsuit that Nike brought him for his tennis line “Satan Shoes”, which also generated a lot of noise in social media.

These types of strategies, although they are not new, tend to generate greater empathy with listeners. It is similar to what various personalities in the music industry do prior to the release of a new song, an album, a video, and so on; create a great controversy so that, when it goes out to the public, it has greater media attention and, consequently, in its music.

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