- Index hide1 Viavoice conducted a study of why it is undertaken, giving an idea of what motivates the emergence of new products in the market.2 IFI CLAIMS Patent Services measures the number of patents that large brands have registered, which gives an idea of the bet on a new product that they have to increase their sales.3 Design is essential to launch a new product and McKinsey has a study of how it influences aspects such as packaging.
Viavoice conducted a study of why it is undertaken, giving an idea of what motivates the emergence of new products in the market.
IFI CLAIMS Patent Services measures the number of patents that large brands have registered, which gives an idea of the bet on a new product that they have to increase their sales.
Design is essential to launch a new product and McKinsey has a study of how it influences aspects such as packaging.
LEGO Enter a new segment productswith which it diversifies its product offering, making the design your best strategy to consolidate new sales opportunities.
Brands think of expanding their product catalog as one of the many strategies at hand to consolidate products that may end up being of interest to the consumer.
A projection of IFI CLAIMS Patent Services warns that in the world, IBM is the company with the highest number of registered patents, adding 8 thousand 682 of them, while Samsung is the second with more registered patents, reaching 6 thousand 366 of them.
This enormous number of patents gives us an idea of the interest in launching new products with which brands seek to diversify their businesses, which is why firms such as LEGO enter the postcard market and in more audacious cases, companies like starbucks They have embarked on the path in a segment that took many by surprise: that of accessories for smartphones.
Both cases confirm the capacity of the volume of a product catalogbecause depending on your offer in that proportion is the possibility of reaching the consumer through unique consumption opportunities, which warn a point in your business and that is the weight of the design, to make the product launched work.
For McKinseythe value of design is such in a product that when Question consumers in large markets like the United States, what appeals to them about your packagingthe 61 percent consider its ease of use and 51 percent your appearance.
These elements have served as a challenge to communicate with the consumer through opportunities in both design and supply. When starbucks announced its new line of accessories for smartphones in collaboration with Samsung.
The brands have relied on design as a strategic ally, a matter that has served as the foundation for new products, with a special edition or new products added to the offer.
The challenge in design is to leave the largest amount of organic resources available to brands without waste, in order to achieve the greatest reach in their proposals. In fact, there is a research of Viavoice where the brand finds why a business is started, which gives meaning to the why of a new product.
The 8 percent explained that because they seek to innovate with it in the sector, while a 25 percent of those interviewed see it as an opportunity to make their idea, which they have had in their hearts for so long, come true.
LEGO and its postcards
LEGO has a new commercial strategy, which brings its famous cubes to postcards. The idea is to show the best known attractions of Paris, London and New York. Each of these postcards includes stickersthe flags of the countries in which these capitals are located and pieces that can be assembled to build these destinations on a scale.
The pieces are sold in proportion and clearly serve decorative purposes, which is why it becomes a great pretext for the brand to stay in the mind of the consumer while they are at home.
These products are proof of how important design has become to add new products to a brand and how from categories such as decoration for LEGO or Smartphones for starbucksits capacity for presence in the mind of the consumer is wide.