- Index hide1 The word “LEGO” is derived from the Danish words “leg godt”, a phrase that translates as “play well”.3 This year, LEGO was positioned as the most valuable toy brand in the world with a brand value of more than 7.4 billion dollars.
The word “LEGO” is derived from the Danish words “leg godt”, a phrase that translates as “play well”.
LEGO has released a working Pac-Man arcade machine.
This year, LEGO was positioned as the most valuable toy brand in the world with a brand value of more than 7.4 billion dollars.
In a world where technology is advancing rapidly, there’s always room for a little nostalgia. LEGOthe popular brand of construction toys has decided to bet on the vintage presenting its new design in the form pac man arcade and it has done so taking advantage of the birthday of the most iconic game of the eighties.
In recent years, we have seen a resurgence of retro elements and styles in various fields, from fashion to music and video games. The nostalgia for the old days has captivated many people, and in that sense, LEGO has been able to take advantage of this trend to create products that appeal to both fans of the brand and those looking to relive moments from the past.
LEGOs on the market
In 1932, Ole Kirk Kristiansen of Danish origin founded the Cluster LEGO and began to create wooden toys. Although the iconic bricks and figures were developed much later, in 1958 and 1978, respectively. The company recently celebrated its 90th anniversary and generated approximately DKK 65 billion (equivalent to $8.7 billion) of revenue in 2022.
According to Statista, in this 2023, LEGO ranked as the world’s most valuable toy brand with a brand value of more than $7.4 billion. For several years, the company has remained an industry leader, outperforming its competitors in terms of brand equity.
The company’s products are sold in more than 130 countries and in 2022 they employed more than 23 thousand people. The company, together with its subsidiaries, operates in Europe, the Americas, Africa, Asia and Australia.
LEGO bets on the retro, presents arcade game of Pac-Man
The association between LEGO and Pac-Man It is no coincidence and it is that both brands are synonymous with fun and creativity that, when combined, create a unique experience for players. Under that premise LEGO has taken advantage of the birthday of a classic game; PAC MAN this May 22 to announce the alliance of its new product that could cause nostalgia in some people, the novelty is that the players they can build the machine Arcadian using the blocks LEGO to play later since it really works, it has 2 thousand 651 pieces.
This product will be available on June 4 and if you want to obtain it you should consider pooling your savings since its cost is not entirely low, since you can have it for $6,699.
Chomp your way back to the 80’s with the new LEGO Icons PAC-MAN Arcade! Ready! Build! Play! pic.twitter.com/ZlvhV5KLVc
—LEGO (@LEGO_Group) May 22, 2023
This collaboration between LEGO and Pac-Man combines the fun of building blocks with the excitement of one of the most iconic games in history.
The LEGO Group has strived to use as much sustainable material in its packaging as possible, keeping the need for single-use plastic to an absolute minimum.
Likewise, the company stands out for offering products that help in the development of children’s creativity, as well as having innovative learning techniques. In 2021, it was one of the top toy companies in the world, based on revenue, it has been ahead of companies like Mattel and Hasbro.
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