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The video game market has become one of great value, because it has involved the implementation of products that resort to special collaborations to stand out.
Studies like one published by GWI account for what motivates a consumer to buy a video game console.
Just as Lebron James turned heads designing a PS5 console, Pharrell Williams used design to connect with a brand like Vuitton.
The design once again unites celebrities with products and we see the latest collaboration of this type between Lebron James and PS5, thus realizing how important it has become to motivate the sale of a product with a special collaboration.
Action makes us review studies as one driven by GWIwhere a majority of 30 percent of Internet users realized they were interested in the PlayStationwhile 19 percent would buy the Xbox.
“Consoles are some of the most popular devices for online and offline gaming, as well as other activities. The mass appeal of consoles predates the advent of the widespread home computer, like the first game console,” he explained. Statista by presenting the previous study exclusively to its subscribers.
A unique special edition
Lebron James enter the market gamer with a special edition of PS5who intervened with illustrations in which inspirational messages are read with a typography that makes it appear that it is about graffiti.
PS5 🤝 The 🐐@KingJames redefines play, co-designing the LeBron James Limited Edition PS5 Console Covers and DualSense wireless controller: https://t.co/JVTUqCR5oQ pic.twitter.com/XP281DCcWX
—PlayStation (@PlayStation) March 1, 2023
The appearance of the player with this special edition shows how important it is for products to intervene with art inspired by personalities of this type, in order to achieve greater influence in the market.
The case of James reminds us of a very interesting element and it is the one that has to do with the way in which the products seek to attract the attention of the consumer, despite the fact that James is currently suspended.
As part of this collaboration between the video game brand and James, a resource has become key to understand and it is the one that warns us of the capacity that brands establish to connect with the consumer.
It is inevitable to see the elements that contribute to the recognition of a product with a figure that has little to do with gaming and is the ability to influence through the character that stars and that due to the fact that it is mentioned in a large proportion within the sports market , these mentions leave that area and expand to the consumer market in general.
“It’s still crazy to think that an Akron kid who grew up playing games could create something like this. Design a console cover and controller with PlayStation That I wink at my Promise students and where we come from is something great.
I hope it’s something that continues to inspire everyone who plays it, and that they have a little fun finding meaning in every detail,” explained the African-American player.
Like this experience in which a console like PS5 sought the intervention of a player from the nba to create a special edition, a key recognition in the market is also achieved, when tasks of weight in consumption are established. We saw an extraordinary case of this with the singer Pharrell Williamswho went from being a guest designer, to design capsule collections within the French brand, to becoming the head designer of the menswear line.
These cases show that personal brands go beyond influencing with publications in networks alluding to a brand and their creative work is a key point of contact for brands, in order to extend collaborations with them.
