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As of January 2023, TikTok’s ad platform has a potential reach of 1.051 million users.
It is recorded that, TikTok ads reach 13.1% of the world population.
It is estimated that it took TikTok 5.1 years to reach 1 billion users.
The marketing and advertising industry has changed in recent years due to the endless number of technological platforms that have reached the market and that ordinary people use. Given this, if you are a professional in the sector, it is important to train yourself to learn how with these platforms you can improve the projection of your brand, so you must participate in the next management program: TikTok Ads online from the School of Marketing (EDEM).
One of these platforms that is revolutionizing the world of marketing is TikTok, which has become the ideal medium for a generation to share their life, and even to find out what is happening.
This digital platform has many followers in the worldwhere according to data in 2023, it has 1,051 million users over 18 years of age. In Mexico, this platform is very popular, where it registers 57.5 million TikTok users over the age of 18 as of January 2023.
Likewise, the average time of users on TikTok is 52 minutes a day. According to data from Business of Apps, the estimated time in which they can view approximately 300 tiktoks, data that is essential if we take into account the duration of the short videos and everything that we can promote if we make good use of it.
Under all this data, brands have already migrated to this digital space, showing unique and creative campaigns and proposals to capture the attention of their customers.
Objective of the EDEM program
Taking this whole picture into account, TikTok Ads is a modern advertising channel that allows companies to communicate with users when they enjoy video content.
That is why all students in this program will learn to have full control over your digital campaign. As well as launch and promote a product in the most relevant way in this social network that satisfies all your needs.
Other knowledge will be, understanding the TikTok advertising scheme, to be the leader of your digital strategy in this social network
After completing this program, you will be able to develop the presence of your brand in this platform, successfully plan marketing campaigns, learn how to increase the sales and profits of your business and analyze the metrics of your campaigns in an effective and concise way.
As part of the EDEM programs, it is aimed at entrepreneurs and brands that seek to create a digital presence through paid advertisements on social networks to boost their business, project or company.
How does the program work?
For the convenience of the participants, all the classes are online, so it will be easy to interact with the teachers and with the program participants during the classes. The program is taught on the ZOOM platform and the classes are recorded so you don’t miss any.
Classes are held on Fridays from 9:00 a.m. to 1:00 p.m.
Who teaches the program?
This program has trained professionals to provide their knowledge, such as Laura Paz, Head of Digital Content at FBC México.
No matter your age, training or background, you can participate if what you want is to master the creation of ads on social networks, starting classes on April 28.
Do not hesitate to contact us to provide you with all the information about this program in this link.
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