In the Maori language, New Zealand means land of the great white cloud itself, which is located in Oceania and operates under a parliamentary monarchy; It has the city of Wellington as its capital and it is a country classified as one of the happiest in the world and it is not rhetoric, the citizens are really happy.
New Zealanders enjoy an excellent quality of life. The population has a good health system, relevant social security, in addition to having a high educational level, good communications systems, and a stable financial system. Can you ask for more?
Perhaps due to the achievements obtained and its characteristics as an attractive country to live and invest, is that the news of the voluntary resignation, as Prime Minister, of a young and talented woman, Jacinda Arden, the same one who led her nation to being one of the least hit by the pandemic, caused quite a stir.
In addition, he left office with a smirk and no attachment to power.
His decision took the international public sphere by surprise, since the world’s autocratic leaders usually cling fiercely to their positions and hardly any would have agreed to resign at their own will. In Latin America this would be unthinkable.
Arden knew how to build on solid foundations, verifiable actions mixed with emotions and effectively communicated to the segment that really matters: the citizen-voter who knew how to value who was in charge of their destinies. There is no best approach to governance.
We agree with many strategists that in order to create a good country-brand strategy, a deep vision of what its DNA is is required and that when it is put in black and white, it results in a formula applied by very few.
In short, communicators and marketers, we become alchemists to mix emotions with needs that result in the design of successful public policies.
Jacinda Arden’s departure from the New Zealand government was not without criticism that it was due to depressurize her party in the face of the October elections, stating without conceding that a timely departure would allow them to change the ruler and reach more radiant to this process.
This case is similar to that of another successful female ruler: Angela Merkel, who in Germany had an outstanding government, but a few months before the German election, the Mutti, stepped aside to promote a better result that never came.
We could not say the same of other governments such as that of Donald Trump, Jair Bolsonaro and Pedro Castillo, rulers of the US, Brazil and Peru respectively, since they could not repeat their position due to more efforts they made and which caused violence and desolation.
However, the aforementioned former presidents never had the complete acceptance of their fellow citizens.
The moral of this analysis, dear readers of Merca2.0, focuses on the fact that to govern, skill is required, a good image and, above all, knowing how to surround yourself with intelligent people who contribute ideas and actions that are reflected in a plan that in turn generates a good country-brand.
Governing is never an easy undertaking.
We’ll meet later.
