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On LinkedIn, Six Flags Mexico launched a vacancy and promoted its diversity and inclusion strategy.
However, it didn’t take long for one user to recall the recent incidents.
The congruence of the brands is appreciated by the majority of consumers and sentenced when it does not exist.
Through the LinkedIn page of Six Flags Mexico Bolsa de Trabajo, the amusement park launched a vacancy and promotes diversity and inclusion in the values, and one user soon remembered the incident of discrimination and homophobia, which occurred in the park on December 29.
Six Flags Mexico opened the vacancy of Organizational Training and Development Analyst, where the main objective is to collaborate in the creation, control and development of its training and talent development plans within the organization.
In the requirements, a degree in psychology, pedagogy and administration is requested. At the end of the document, the company signed with the following caption: “Six Flags promotes equal opportunity.”
The incongruity of Fix Flags with act of homophobia and vacancy
On the official website of the amusement park It can be read that the company is committed to maintaining an inclusive environment that accepts diversity and disapproves of any action of discrimination, racism or hateful behavior, since inclusion is the basis of a sustainable and healthy business.
Despite this strategy that reinforces the commitment to today’s society, on December 29, 2021, users of social networks denounced that the company discriminated against a homosexual couple for kissing in public, appealing to the policy of “affectionate behavior.”
“A few minutes ago, in @SixFlagsMexico they discriminated against my friends for kissing, the argument was that the park is a “family environment” and that gay kisses threaten that “, says user @giov_ on Twitter before opening a thread where he presents evidence of the” Director of the Park ”.
What he does say is that “you cannot have acts that violate morality” according to him, an attentive gay kiss and a straight one, no. Enough of allowing us to be discriminated against in “safe for the community” places. @SixFlagsMexico pic.twitter.com/iqrZek2mZX
– It’s not you, I’m Gio. (@giov_) December 30, 2021
However, at the time that the case went viral and reached the authorities, on December 30 of last year, Six Flags announced through Twitter the withdrawal of the policy. This, despite the fact that it was an effort to maintain the family atmosphere and applied to all visitors equally “regardless of their race, religion, gender or sexual orientation.”
In this regard, the Council to Prevent and Eliminate Discrimination of Mexico City (Conapred), opened a complaint file seeking non-repetition and the company respects the human rights standards of the city.
With all this context, LinkedIn user Ricardo Ivan Martínez Bernal criticized the vacancy with the following comment:
“Inclusion? Diversity? What happened to what happened? That is not inclusion and diversity as mentioned in your vacancy.
Being in a professional network, the actions of the company affected the brand image and therefore it runs the risk that the interested parties will not apply, since they do not share the values represented by the previous actions.
Let us remember that a brand is what it says and what it does, the pillars must not be kept far away nor can they be seen in isolation; otherwise the brand crisis will be present and it will be difficult to connect effectively with the consumer and attract new workers.
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