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The industry that invests the most in Liga MX is beverages with 43 percent, according to Jump SMS. By Kahory Gil
Pirma is a 100 percent Mexican brand that was born in 1990 and currently dresses Liga MX clubs such as Puebla, Mazatlán and Necaxa, although now it will make a new bet by becoming a sponsor of Cruz Azul to launch the new jersey for Opening 2023. More than 190 brands grant sponsorships to the 18 first division Mexican clubs, with Club Tigres being the one with the most sponsorships with 31, followed by Rayados de Monterrey with 24 and “Tuzos” from Pachuca with 22, from according to data from Liga MX.
While other brands with a great presence in Mexican football are Charly, with 6 teams: León, Santos, Atlas, Querétaro, Xolos and Pachuca, as well as Liga MX, during the Clausura 2023. On the other hand, Nike and Puma who wear to the clubs and invest around 41 million pesos, according to statistics from Deportes Inc.
In addition, brands like Konami joined Liga MX to strengthen an alliance and reach out to fans in Mexico and the rest of the world through their e-Football game.
It is important to mention that the average number of sponsorships per team is 17.7 and their investment is 275 million dollars annually by the brands, which have 63 percent of the sports firms, according to data from Jump SMS. Within the sales strategies of the new Cruz Azul jersey, designed and produced by Pirma, the Mexican company seeks to convince fans in order to achieve a better position in the sports market.
“Because it is a 100 percent Mexican brand, sometimes they do not believe in one, but we know that we are going to surprise them,” said Fermín Villalobos, Pirma’s Marketing Manager.
Finally, Cruz Azul will have three sponsorships for the 2023 Opening and they will be Pirma, Caliente MX and Cemento Cruz Azul, being the team with the fewest brands on its clothing.