- Cannes Lions 2022 announced the Brand Experience & Activation Lions shortlist.
- Large Latin American presence.
- Brazil leads in the presences in this short list, followed by Peru, Colombia and Mexico.
On the second day of the Cannes Lions 2022 awards ceremony, many firsts are taking place for brands and advertising agencies in Latin America.
This Tuesday, June 21, the Brand Experience & Activation Lions shortlist was announced and, on the list, there are campaigns from Brazil, Colombia, Mexico, Peru, Honduras and Puerto Rico.
In the case of Mexico, the repeated presences of Plasticoff (Whirlpool, Vmly&R México) and Signs From Beyond (General Motors, Commonwealth McCann) stand out.
Also noteworthy is a campaign Ogilvy Honduras (Morning After Island) and the Puerto Rican The Eye Tracker (Supermax, De La Cruz Ogilvy).
This is the complete list of Latin American agency campaigns that make up the Brand Experience & Activation Lions shortlist:
Brand Experience & Activation Lions
Natural Bar: The Bar That Leaves No Trace
Abinbev / Corona David / Madrid / Colombia
Royalty Free Bot
Abinbev Budweiser / Budxrecords David / Bogotá / Colombia
Whirlpool / Vmly&R Mexico / Mexico
Signs From Beyond
General Motors / Commonwealth McCann / Mexico
The Impossible Combo
Burger King Whopper / David, Sao Paulo – Zubi Advertising / Miami Brazil
Burger King Whopper / David, Sao Paulo / Brazil
The Pirate Match
Directvgo Iptv Streaming / Mirum Agency Brazil / Curitiba / Brazil
Heinz Hidden Spots
The Kraft Heinz / Gut, Sao Paulo / Brazil
Sink This Island
Compact Institutional / Almapbbdo, São Paulo / Brazil
New Iconic Kisses
Free Market / Gut, Sao Paulo / Brazil
Stuck In The 80s
Abinbev – Guarana Antarctica / Soko, Sao Paulo / Brazil
The Refugee Jatoba
Institutional Articulation Of Indigenous Peoples Of Brazil / Africa DDB, São Paulo / Brazil
The Foamy Haircut
Brahma Beer / Ab Inbev / Africa DDB, São Paulo / Brazil
The Emancipation Loan
Mibanco / Circus Gray / Lima / Peru
Pilsen Callao / Fahrenheit DDB / Lima / Peru
Touch Your Ancestors Balls
Fahrenheit DDB, Lima / Peru
The Friendly Breakup Collection
Wunderman Thompson / Lima / Peru
Honda Motors / Ogilvy Peru / Peru
Morning After Island
Strategic Group Ge Pae
Women Rights / Ogilvy Honduras / Tegucigalpa / Honduras
Supermax Supermarkets / De La Cruz Ogilvy / Guaynabo / Puerto Rico
Cannes Lions 2022: Latin American campaigns that advance in Design shortlist
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