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This experience has been key to increasing investment in movie theater advertising, according to Magna.
Movie theaters have become a transcendent medium in the communication of brands with consumers, thanks to the cinematographic experience.
In both Mexico and the United States, the news around the movie theaters has all kinds of great stories to tell.
The cinemas What Cinepolis They represent one of the major poles for attracting investment in advertising, at least based on the growth that this category has registered. projection of great warns that after the digital medium, where there was an increase in 26 percentmovie theaters expect an increase in 25 percent of investment in advertising within Mexico.
These numbers They are partly due to the experience that has been consolidated in these spaces and the growing commercial segment in the face of movie audiences, who are increasingly more affable to these places.
Cinépolis and laser technology in movie theaters
Cinepolis announced the active operation of 1,300 laser projectorstechnology that begins to be used for the first time in the world under the brand Cinionic. The measure is an interesting aspect of what happens behind the projections when we go to see a film, especially in this chain, which claims to have them installed in a 100 percent for 2023 in all of its facilities.
“Cinépolis has remained the market leader thanks to its projection and sound technology. Once again, the change from xenon to laser technology will impact the way of seeing cinema”, said Gabriel Morales, Global Director of ITEM.
The technology leaves behind the use of xenon projectors and offers greater uniformity in image illumination, improvement in the contrast between lights and shadows, as well as changes in color intensity.
The nostalgia that motivated him to buy a cinema
Nostalgia for the place where he fell in love with cinema led the film director and creator of the production company View Askew Productions, kevin smithto acquire the movie theater Atlantic Movie House in Atlantic HighlandsNew Jersey.
The fact was announced through his account. Instagram and among the future plans for the place are the renovation of the room with current capacity of 250 spectators. As part of the decoration, the cinematographic creator will name the place as SModcastle Cinemas and he will erect a mural with illustrations of the tapes that he has filmed in the place.
After the storm comes the reopening
A great testimony of the recovery that a place can experience after the storm occurred in the state of Iowa, where a drive-in theater known as Valley Drive-In It returned to operations after the effects it suffered due to a tornado that occurred last March, whose intensity was seen in how it tore off screens and all the sound wiring with which the experience is shown to store attendees.
This story is one of the many guidelines that have been imposed in this market, where an activity is important to consider and it is the one that has to do with the collaboration of the consumer for its reconstruction with all kinds of actions, such as campaigns through Go Fund Me.
Bad news for the exhibition industry
The Roseway Theater located in NE Portland It caught fire and the fact is a very bad reference for the movie theater industry in the United States, since the partial collapse of its facilities was reported.
The news contrasts with the facts referred to, such as the open-air cinema that could be rebuilt in Iowaafter the passage of a tornado or the premiere of laser technology in Cinépolis theaters.
New plans for old theaters
Many movie theaters that have not had the opportunity to maintain their operations have had to close, as happened with the California Theater located in BerkeleyCalifornia, building with a history of 107 years to be converted into an apartment building for an estimated 15 floors Y 214 dwellings in them.