- Index hide1 The Mexican billionaire has already forgotten that personalities like the comedian known as El Capi work for him and he has discovered it when he criticizes them.3 Salinas’ appointment reminds us of how important the businessman has become in the Mexican media market.
The Mexican billionaire has already forgotten that personalities like the comedian known as El Capi work for him and he has discovered it when he criticizes them.
Both cases are testimony to the importance that Azteca has as a means of communication.
Salinas’ appointment reminds us of how important the businessman has become in the Mexican media market.
A post where Ricardo Salinas was surprised by the content published by a couple of comedians known as La parakeetled the Mexican billionaire to criticize them to discover that it was his employees.
Salinas’ statement recalls the importance that Azteca, the television station he owns, has among Mexican audiences and it is not for less, we are talking about a medium that has consolidated a public television industry in the country with genres such as news, movies , educational content and soap operas, as the main ones, as revealed by the study “National Survey of Audiovisual Content Consumption – Special Report 2020-2021”.
La Cotorrisa and an unexpected post
La Cotorrisa charged Ricardo Salinas an alleged debt for the payment that Azteca has not yet made to the pair of comedians, due to the participation they had in the last World Cup and everything was unleashed after the criticism they made of the management of Ricardo Salinas de their social networks, channels that have become essential in interacting with audiences.
How do you know us?
If you even owe us money namesake hahahaha
He falls to record and you fall with a checkbook 😂
— Ricardo Pérez (@ricardomedijo) March 29, 2023
It all started when in a segment of their videos they criticized Salinas and the management of social networks that he did, assuring that they were in charge of a community manager and criticizing the type of answers offered by the businessman.
After the publication, Salinas reacted and showed the pair of comedians in his account Twitter (@RicardoBSalinas) asking his followers which personalities it was about, for which he received an answer that they were part of the drivers of the Azteca coverage of the past World Cup.
Upon being exposed, one of them, Ricardo Pérez, wrote him that he was surprised because he did not know them, so he took the opportunity to remind him that he owed them money for their coverage, to which Salinas asked to be invited to his program in addition to the accused of being one of the reasons why Azteca was bankrupt.
This is not the first time that Salinas does not know who is part of the talent of his television company, when in 2020, in the midst of a pandemic, the businessman was asked his opinion of El Capi, a driver who has become famous on television for his supposedly content humor that performs on the chain.
After the question, he did not know who it was, so El Capi joined the conversation with a meme where he expressed sadness for the fact, to which his boss replied that he would start following him.
These cases are two important references of what talent management is like for media companies such as television and the value that these channels have achieved to become an opportunity for communication and creation of personal brands, as we see with El Capi or La Cotorrisa. It also gives us an idea of what the management of a company is like and given the large number of employees that a businessman has, despite the popularity of some of them in networks, this does not guarantee that they are identified as members of their companies.