In this way, the most important platform for online consumer loans aims to become the main payment method, during the discount day that will be in force from May 23 to 31.
The announcement of the synergy between HOT SALE and Kueski Pay will add to the consolidation of the e-commerce industry in Mexico, which has experienced a growing trend in the last two years.
“The alliance between Kueski and HOT SALE is one more step in Kueski’s path to break down the barriers that currently prevent millions of people from participating in the financial system and exercising their ability to consume,” said Adalberto Flores, CEO and founder of Kueski.
Data from the Mexican Association of Online Sales (AMVO) indicate that online sales reached a value of 401 billion pesos in 2021, which represents a growth of 27% compared to 2020.
“According to INEGI figures, only 47% of Mexicans have a bank account. Reducing the financial gap is a primary objective that we at AMVO have set for ourselves,” said Pierre Blaise, CEO of AMVO.