The case helps us understand studies such as “Virtual Influencer Survey”where he realizes what motivates following an influencer.
As the case of Korean Vlogging We have seen other cases, such as that of Luisito Comunica at AIFA.
There are very important elements to consider in the influence industry, such as the ability of a brand to influence the market.
Korean Vlogs visited a booth and the entrepreneurs responsible for this business reported the profits for appearing in a video of the youtuber.
The occurrence leads us to measure the reason why influencers are so effective in motivating their followers to visit a recommendation they made on networks. In “Virtual Influencer Survey” HE proved that 26 percent of users follow accounts for their content, 18 percent for the storytelling they share, and 15 percent because they said they felt inspired by these personalities.
The ROI of Korean Vlogging
Korean Vlogs visited a stall and the exercise demonstrated the youtuber’s ability to generate foot traffic at a point of sale, with the simple mention of it in one of his videos.
@pollosenbarbacoadonkike We never imagined this would happen, many thanks to @coreanovlogs and everyone who joined us that day. We will definitely improve for all of you🙏 We will gladly receive all of you 🌟 #pollosenbarbacoadonkike #koreanovlogs #viral #meal #foryou ♬ Too Many Women – C. Tangana
Pollos en barbacoa Don Kike (@pollosenbarbacoadonkike, TikTok) was the account responsible for publicizing the sales experience, having Coreano Vlogs as a business promoter thanks to its viral videos.
“We never imagined that this would happen, many thanks to Coreano Vlogs and everyone who joined us that day. We will definitely improve for all of you. We will gladly receive all of you,” the business argued, revealing that they did not expect to receive such a number of visits when the material was made known by visiting their venture.
The material gave an account of how an influencer can detonate, through the creation of content, important schemes to generate traffic to points of sale. The case generated various comments among the more than 500,000 users who played the video. From those who regretted that a foreigner sets an example of “humility” to Mexican influencers, to those who regretted the criticism of the youtuber’s content, assuring that he already wanted to eat anywhere.
“Someone told Christian that he already wanted to make videos at any restaurant, but this is really the purpose, to publicize places and support,” explained the user.
As these experiences, other cases of content ventures are evident, which went from being simple stories to a whole case of brand value, as happened recently with Luisito Comunica, who was criticized for having made a positive review of AIFA.
After the publication of the video where he speaks positively of this air terminal, the influencer was criticized by opponents of the current federal administration, for which he had to issue a position where he even showed evidence that through WhatsApp conversations with his assistant, he gave account of how the trip was prepared.
Both cases, both the video of Coreano Vlogs promoting a barbecue chicken business, and the video of Luisito Comunica, getting involved in criticism for speaking positively of AIFA, patent the challenge of communicating and how, through content creators, the muscle of influence is a power that should not be viewed in a derogatory manner.
