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A report by Postcron states that 66 percent of people have higher trust in influencer reviews.
Today, a influencer The likes of Khaby Lame can earn up to $25,000 per post.
Khaby Lame, the influencer “quiet”, is currently one of the biggest TikTok stars and one of the most popular creators with over 100 million followers.
Today, in the broad deck of social networks, TikTok, the Chinese platform founded six years ago, has become an essential letter in a world, firstly, increasingly connected and, on the other hand, more attached to digital platforms.
And it is that, at present, brands are more involved with social networks, since these represent an important tool to reach new audiencesto millions of consumers with a single postbe it a video or a simple image.
2020, as is well known, was almost totally dominated by the pandemic and the confinement processes that were experienced in various countries, including Mexico.
Given this scenario, An essential way for brands to survive was social networks, digital platforms and, of course, the influencersthese being an ideal tool in order to reach a new consumer niche.
According to the report the report The State of Influencer Marketing 2021Instagram and TikTok were the social networks where influencers generated higher income.
Khaby Lame and his steps to be an influencer
Officially, in March 2020 the pandemic began worldwide, but it was also the month in which one of the most famous content creators today debuted: Khaby Lame.
His first video arrived on TikTok on March 15, after the crisis generated by the health emergency left him unemployed; today, after two years, he accomplished an unexpected feat.
Khaby Lame, of Senegalese origin, already has more than 144 million followers and an accumulated 2.3 billion “Likes” between all his contentswhich are based on simple reactions in several viral videos of the social network, all in silence and without saying a single word.
@khaby.lame Guys school started?PlayStation only weekend,remember??!About you my friend all you need to do is turn it ON!?? #learnfromkhaby #learnwithtiktok
With such a number of followers on the Chinese social network, Khaby Lame is now the most followed tiktoker in history, creating content with personalities like Lionel Messi, J Balvin, Will Stmihamong many others, in addition to forming important alliances with various brands.
Such is the case of Pepsi which, months ago, prior to the delivery of the Oscar Awards, the soft drink company announced that Lame would be the official image for Nitro Pepsione of the company’s newest products.
@khaby.lame Usually I always win but this time……I v waited a year for a worthy opponent?Your King #Zlatan Ibrahimovic @Netflix #squidgame #leanfromkhaby
Currently, the tiktoker, youtubers or influencers represent a great strategy for companies, as described by the platform Tomsonwhich, according to one of his studies, reveals that “Social media users tend to spend more money and are more likely to spread the word to friends and family” regarding a product, regardless of whether they do not personally know who they are recommending.
On the other hand, a recent Postcron report seems to confirm what Tomoson said, since, according to his data, 66 percent of people trust reviews posted on social media more.
In this sense, let us also remember what Bodega Aurrerá did, which decided to recruit rapper Aczino to, through rhymes and free styleMake your offers known.
In the end, what is clear is that we live in an era in which content creators are a fundamental part in a context where digitization continues to gain ground, with almost five billion users connected to the Internet and, of course, to social networks.
The feat achieved by Khaby Lame comes at a time when TikTok, despite not being the most used social network, is the most popular platform on the market, which is why it is estimated that it will continue to grow, at least, until 2025 .