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kfc It is one of the leading brands in the fast food and the bet is on achieving strategic changes in the way these brands communicate.
What kfc or McDonald’s, a remarkable element of these brands is understanding the communication generated through posts.
TikTok Awards for Business 2023 is a key edition in entertainment, for joining an industry that regionalizes its editions to win as a festival segment.
KFC is one of the leading brands in the food market. fast food and this head that it maintains as a business has given it a unique role in the segment of food sales in format fast food, to celebrate the TikTok Awards for Business 2023.
Worldwide, these campaigns obey trends such as those measured Segmantawhere it was established that 71 percent of consumers described it as convenient to go to a fast food and for this main reason is that they visited a local fast foodwhile the second main reason is because 37 percent considered that this food tasted good.
TikTok rewards creativity
kfc won in the past TikTok Awards for Business 2023 and the delivery, due to the format, is a new competitor in the festival industry, in which the recognition of creativity stands out.
This appreciation for the management of ideas that reaches the festival market, with one more competitor recognizing the activations of campaigns on social networks, is an example of how important these media already are.
The categories in which he conquered kfc were “Best Community Engagement and Best Conversions/Performance Campaign”an advertising piece where the free styler Aczino participated.
“The goal of the campaign was to find the best way to connect with Generation Z through
through the free style to present the new Kentucky Chicken Sandwich and as results
106 million were obtained views and 732 thousand of the brand and its average per post from 7,500, +134 percent brand visibility, +132 percent new users on TikTok (2.6K new followers during the campaign); number four on the Trend List”, explained the brand in a statement.
According to KFC, the campaign reached South American markets such as Argentina, Chile and Honduras, motivating the chain’s sales by 25 percent and the result of the collaboration with Aczino was decisive for the campaign to acquire value in PR.
as the success of kfcthe fast food recently opted for a viral campaign that stood out for not mentioning the brand at a single moment. The one-minute story leads a group of employees to organize with a simple raising of their eyebrows, alerting them that they have to leave the building’s facilities and buy products from the famous brand.
The advertising pieces of both brands give an opportunity to understand how valuable the social channel is for brands, especially with resources that are valuing the consumer in an unexpected consumption channel: at the stroke of post.
“This campaign is a clear example of our vision as an agency, a job end to end from the social strategy, to the production of the pieces that have clear results in the culture. Campaigns that become memes and memes that become transactions at the point of sale. We are very happy to have clients like kfc with the openness to test, innovate and break the internet together”, declared Sergio Escamilla, Managing director of Media.Monks Mexico.
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