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The report also mentioned that immersive shopping is not just glasses, but interactive experiences.
More than 100 million people in the world buy using Augmented Reality.
54 percent of Gen Z engage digitally with brands more now than before the pandemic.
Technology is a tool that is making many industries afloat in the world, as an example of trade, which with evolution has become an increasingly virtual dynamic. Immersive commerce is a concept that has been currently used to define the sales of products that are made with the use of Augmented Reality.
Specialists define augmented reality as a technology that allows virtual elements to be superimposed on our vision of reality. Given this data, this technology is increasingly in demand, and according to information from Iberdrola in 2020 it became a business that touched the 120 billion dollars worldwide.
For their part, academics from Harvard University explain that this technology has the ability to transform large volumes of data in images or animations that are superimposed on the physical world.
How does immersive trading work?
The digital world continues to take hold, that is why various tools help users to meet all their objectives in these networks, that is why immersive commerce can be carried out through a Lens, which today can be directly on the camera of your smartphone, for what Augmented Reality is revolutionizing online shopping by turning it into an immersive experience.
According to a recent study carried out by Snapchat, it reveals that young people from Generation Z are leading this technological leap, in search of interactive and personalized recommendations, so the trend has already been adopted by luxury brands. like Dior, Gucci and Nike.
The study “Generation Z in 2022: Culture, commerce and conversations in Mexico” by Snapchat indicated that 97 percent of this demographic is interested for using Augmented Reality in their purchases, which is why it has become a global trend for new generations.
“Social distancing measures during the pandemic accelerated the adoption of e-commerce. The impossibility of having the products physically in stores led more brands to implement technological solutions such as virtual testing experiences using Augmented Reality“, highlights the report.
Likewise, today the scope is impressive, so that more than 100 million people in the world buy using Augmented Reality, according to figures from Deloitte.
“Specifically for shopping, Augmented Reality technology has the ability to recognize the figure of the human body to mold products with 3D graphics. Plus you It allows you to take photos or record videos with different models and sizes to have a more detailed image of how that style would look on you, ”says the study.
The social network report also mentioned that immersive shopping is not just glasses, but interactive experiences.
“Augmented Reality is also enabling brands to offer never-before-seen online shopping experiences. Crucially, this technology puts consumers back at the center of the shopping experience. Anyone with access to a smartphone can interact, try on and buy products, or share her favorite looks with their friends, using a Lens,” she adds.
In that same order, the Snapchat report reveals that 87 percent of y Gen Z youth are interested in using Augmented Reality Glasses to try on makeup, clothes, shoes, sunglasses, and more from their smartphone.
Direct connection between a brand and its audience
Another important point highlighted by the study is that brands that use this type of commerce and technology can help consumers connect more with the firms they are customers of.
The Snapchat study reports that 54 percent of Gen Z engage digitally with brands more now than before the pandemic.
“We believe that Augmented Reality has the power to change the way we experience the world. What began as an entertaining way to communicate and share has become one of the most innovative tools that brands have at their disposal to connect with their audiences today”, explains Ana Daniela Portillo, Market Development Leader for Mexico on Snap.
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