- Index hide1 Movie merchandise refers to products developed based on movie characters, scenes, props, and logos, including the mandate image.2 The global film products market is anticipated to rise at a considerable rate during the forecast period, between 2022 and 2028.3 Due to the Covid-19 pandemic, the size of the global market in movies is estimated to be worth $298 billion in 2021 and a restated size of $35 billion is forecast by 2028.
Movie merchandise refers to products developed based on movie characters, scenes, props, and logos, including the mandate image.
The global film products market is anticipated to rise at a considerable rate during the forecast period, between 2022 and 2028.
Due to the Covid-19 pandemic, the size of the global market in movies is estimated to be worth $298 billion in 2021 and a restated size of $35 billion is forecast by 2028.
Since the dawn of the film industry, producers and studios have sought new and innovative methods to attract people to theaters to see their projects. As the cinema has evolved so has the media to promote the experience of going to the cinema to potential ticket buyers. In this sense it is that Kellogg’s just teamed up with Disney to launch a new cereal thematic “Hocus Pocus 2” limited edition.
the cereal Disney “Hocus Pocus 2” of Kellogg’s It has a red fruit flavor, with purple, orange, and yellow capped star-shaped pieces with green and purple specks.
Cereal consumption in Mexico
According to what is indicated by the Obesity Data Laboratory ( LabDO ), in Mexico, Kellogg’s maintained during 2020, the leadership in breakfast cereals with at least 96 percent of consumer preference, being the favorites for breakfast the following: Kellogg’s Special K Zucaritas and Choco Krispis, among others.
Kantar Worldpanel revealed a little more than 95 percent of Mexican families consumed cereal for breakfast, which represents a consumption of at least 7 kg. of this product, with a consumption per occasion of 600 grams and a purchase of the product a little less than 11 times per year, that is, that on average a Mexican family allocates 411 pesos to buy cereal.
Thus, many blockbusters from major studios, such as the series “Star Wars” and superhero movies Marvel they make their presence felt on store shelves as well as in movie theaters. Licensed merchandise, including toys, t-shirts, and collaborations with other brands, can bring as much attention to a movie as a commercial or poster.
The merchandise of films was almost non-existent until George Lucas presented the first film of “Star Wars” a Twentieth Century FoxFilm Corp. Lucas would guarantee a deal in which he would have full control and would be the sole beneficiary of the entire merchandise of the movie. When film and merchandise ended up in a financier, movies began to end up in merchandising as part of their revenue creation.
In this case, the cereal is positioned as a profitable product for film promotion.
In addition, the world market for dairy products is expected to movies and television grow with more 79.07 billion between 2020 and 2025, accelerating 8.77 percent over the forecast period.
- YoY growth of 8.08 percent expected in 2021
- 44 percent of market growth will come from North America during the forecast period.
- The apparel segment represented the maximum growth in the market in 2020.
- Dominant providers include 41 Entertainment LLC, Aardman Animations Ltd., Amazon.com Inc., Charter Communications Inc., Comcast Corp., CPLG Ltd., Indieflix Inc., Sony Corp., The Walt Disney Co. and Wrestling Entertainment Inc.
In this sense, the market for film and television products is driven by the growth of e-commerce platforms.
the grain Disney “Hocus Pocus 2” of Kellogg’s which can also be purchased online has a mix of flavors. The cereal has purple, orange, and yellow star-shaped pieces that are covered in purple specks reminiscent of the Sanderson sisters’ robes.
“Disney’s Hocus Pocus has been a part of family Halloween traditions for years,” said Sadie Garcia, director of brand marketing for Kellogg All Family Cereal. “Now, with Kellogg’s Disney Hocus Pocus 2 cereal, families can celebrate the spooky season together with the Sanderson sisters when they return to Disney+ this fall.”
As we can see, the world market for film products is growing at a steady rate and with the increasing adoption of strategies by key players, the market is expected to rise rising above the projected horizon.
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