Perhaps you have experiences on the subject of the objective, I assure you that I have seen dozens of cases in which the objective is named and even written and is never reflected in the work, it is simply forgotten.
This may sound very basic, but incredible as it may seem, great opportunities to write an effective ad or email go to waste because in the middle of writing or from the headline, one gets distracted and forgets the objective.
The objective: who buys, subscribes, reserves, calls, whatever, should guide the message. The audience, the tastes and fears of your potential buyer will dictate the correct argumentation that you will have to make to convince, however, the writing, the copywriting it will have to lead your reader to the goal, to do exactly what you want them to do.
Even when the communication strategy marks that subscribers are sought, the temptation to always sell usually wins if you are distracted from your goal and in the end, you neither get subscribers nor achieve sales.
In an email, for example, writing a tosunt solid, that generates enough curiosity for the recipient to open it, is crucial. Your success depends on this and the matter must already be oriented, written, designed to meet the objective.
For some entrepreneursTheir need to sell, to sell their idea, service or product is so great that many times they do not set short, medium and long term objectives. It’s not always selling. I wish entrepreneurs would do such marketing that people buy from them and there is no need to sell to them.
The above is possible, you simply have to write, from the web page and each ad, aimed at fulfilling the objective. Hence the importance of making a clear and concrete Communication Strategy. Develop it with clear and creative executions that make the potential client say: “I love you”.
If an entrepreneur is lucky enough that his potential customers see him, read his advertising, it will be very difficult and expensive to change the first impression, if necessary. For this reason, it is very important that from the beginning your objective is defined and, using copywriting, give the necessary arguments as to why the consumer should prefer this brand.
The objective is the destination, therefore the luggage must contain what is necessary for the beach, mountains or the city or that we are going to visit. Think of yourself in the mountains with guaraches and in a bathing suit.
Thanks for reading, I hope you find it useful.
Until next Wednesday.