- Index hide
Despite the fact that it is not recommended that a brand does not care if they speak well or badly about it, it is true that there are many brands, people or companies that seek to achieve visibility even with the controversy.
In a late 2020 survey of consumers in the United States, 12 percent of respondents said they found controversial ads more engaging than traditional ads; 51 thought otherwise.
american rapper KanyeWest, also know as “yeah”, is currently one of the most controversial figures in the digital spotlight. He is best known for his music, his relationship with kim kardashian and his questionable behavior, Kanye frequently dominates the news headlines. Nevertheless, those controversies have given “Ye” the marketing more effective.
This time, through their social networks, kanye-west declared the death of Pete Davidson by means of a simulation of the newspaper “The New York Times” with the headline: “Skete Davidson dead at 28”.
In an hour, the publication got more than a million interactions from the rapper’s fans.
West has previously been dubbed as a “marketing genius“ for many of their actions related to music or product launches. A large part of your strategy marketing is that everything you do or think is “filtered”. This means that people love him or hate him, but either way, everyone is aware of what he does.
Whether you’re sharing controversial opinions on social media or upsetting others on stage, kanye he always manages to get on the news. Not only this, but his unpredictable behavior constantly keeps everyone on their toes.
In 2020, for example, Kanye West wanted to present himself as a candidate for president of the United States, he published in Twitter a photograph of him urinating on an awards statuette grammys and said that Kim Kardashian wanted to “kidnap” him.
In that sense, controversy is one of his most used strategies.
Although it is not at all recommended that a brand does not care if they speak well or badly about it, it is true that there are many brands, people or companies that seek to gain visibility by generating controversy.
Controversial campaigns are guaranteed to generate conversationeither for the right or wrong reasons. This is especially true today, in a world where we all have multiple digital platforms to share content, express opinions, and engage in discussions with others.
Controversial content, by nature, offends certain groups. If a brand defies the status quo or push the limits, not everyone will be happy about it. We also live in a world where PC culture abounds and people seem to be more sensitive than ever. But without a doubt, heMarketing controversy can be an effective way to get noticed, which is why some brands deliberately look for ways to make a splash.
For example, the Nike ad with the former quarterback of the NFL Colin Kaepernick, as the center of his campaign “Believe in Something”, It was one of the most controversial announcements of recent times.
The ad prompted Nike to the storm of controversy that had already been raging around Kaepernick, who inspired a player protest movement by kneeling during the national anthem during games. It was a strategy that risked alienating countless consumers.
But whether you think it was noteworthy or in bad taste, what’s clear is that the campaign proved incredibly successful, especially with consumers. Millennials and Gen Z who want their brands to take a stand on issues of social justice. The campaign, which Kaepernick announced in a simple tweet, generated at least $43 million in free advertising for Nike. Sales soared 31 percent and its share price hit an all-time high after the announcement.
In this case, kanye-west nicknamed Pete Davidson “Skete” throughout her very public feud with the comedian since he started dating his ex-wife. West, 45, also attacked Davidson, 28, in his music video for the song “Eazy,” where he “buries” the comedian alive.
A source close to Kardashian, 41, confirmed to Page Six on friday that the couple had separated after nine months of dating. Which, kanye-west He knew how to take advantage of the best way to promote himself, once again, whether intentionally or not, Kanye knows how to make everyone talk about him.