In 2021, Google brought in 250 billion US dollars.
In 2020, Google posted advertising revenue of $200 billion.
Talking about the internet without mentioning Google is very difficult. Recently, it was revealed that the US Department of Justice is preparing to sue the company for antitrust over its dominance of the online advertising market.
Google is part of the most important and well-known platforms on the entire network, since it is much more than a search engine, for which it registered in 2021, revenues of 250 billion US dollars, according to your report data.
Likewise, a StatCounter study detailed that Google had a market share in 2022 in the United States of 86,885 percent.
Prepared antitrust lawsuit against Google
According to reports revealed this Wednesday, August 10, the United States Department of Justice is preparing to sue Google in the month of September for its dominance of the online advertising market.
Justice Department attorneys are interviewing online publishers to put the finishing touches on the lawsuit before it is filed, building on other interviews conducted earlier in the lengthy investigation.
According to reports, the lawsuit against the search giant could appear in Washington, DC or New York, where Google is already fighting an antitrust lawsuit focused on the advertising market of a Texas-led coalition of state attorneys general.
They also mention that the upcoming Justice Department lawsuit, which has allegedly been in the works for years, also focuses on Google using its sheer size to crush competition in the $31.7 billion online ad market. dollars in revenue for Google in 2021.
The agency has already sued Google once, under the Trump administration in 2020, over its alleged dominance of the online search market through actions like requiring Android phone makers to set the company as the default search engine for Android phones. the devices.
“Unlawfully maintaining monopolies in the markets for general search services, search advertising, and general search text advertising in the United States. Our advertising technologies help websites and apps finance their content and enable small businesses to reach customers around the world.”
“Huge competition in online advertising has made online ads more relevant, lowered ad tech fees, and expanded options for publishers and advertisers,” reads the text of Peter Schottenfels, spokesman for the technology company.
In an attempt to avoid the second Justice Department lawsuit, Google has at least proposed a settlement with the feds, offering to spin off the business that auctions and places ads on its digital properties as a separate company controlled by the same parent company.
However, the DOJ has reportedly rejected the offer and is taking a hard line against Big Tech under Attorney General Merrick Garland and other Biden appointees.
Technology companies are in the eye of many governments, such as the case of Meta, which is also being evaluated in the European Union, which approved regulations to protect the data of European users. Given this regulation, some Meta companies have received fines, where the most expensive was for data protection issues last year.
In that sense, these investigations show that many world governments are more vigilant of the activity carried out by each of the digital platforms or technology companies in the world, since these interfaces are currently the most used globally.
Now read:
Google urged its employees to work harder
He is saved from a traffic ticket thanks to Google Maps
7 effective leadership strategies that will help you succeed according to Google