Ferrari, through its parent company Exor, has announced a creative alliance with LoveFrom. The latter is the company founded by Sir Jony Ive and Marc Newson when the first one left Apple at the end of 2019. At that time he made sure that Ive would continue working with Apple from his new company, without closing himself to it as an exclusive client.
First Ferrari, then Exor and the luxury business
The first expression of this alliance will bring together Ferrari’s legendary excellence and performance with LoveFrom’s unrivaled expertise and creativity that has defined extraordinary products that changed the world. Beyond the collaboration with Ferrari, LoveFrom will explore a wide range of creative projects with Exor in the luxury business.
Jony Ive to Join the Exor Council of Partners, an annual forum in which “friends and partners” of the company participate to “share ideas and explore potential business opportunities”. The press release assures that the talks began shortly after the founding of LoveFrom.
This company announced a collaboration with Airbnb a year after the departure of the former Apple CDO. Other collaborations include the design of the new 2021 iMac, though it’s unknown if it was during I’ve been at Apple or from LoveFrom.
But the relationship with Ferrari is not limited to this. Already at the end of 2020 there was speculation about the possible entry of Jony Ive as CEO of the mythical design company. Although it is clear that Jony Ive is more interested in the design process than in running a large company.