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The new campaign Johnny Depp for Dior was photographed by Greg Williams.
Morning Consult is the firm in charge of measuring the popularity of Depp in markets like the United States.
Dior is a high-value brand in the luxury market, according to a Estimate of Brand Finance.
Johnny Depp again he will be the face of one of Dior’s most expensive perfumes for men and the reappearance of the actor after the controversial trial against Amber Heardshows it on the company’s social networks with the video of a concert that he offered as soon as the trial concluded.
The measure that binds again the image of Depp with Dior perfumes for men it is an interesting act of the brand, in response not only to the growth that its personal brand acquired again, but also as part of the upward estimates of sales that have been generated in this category.
Data projected by the Statista Consumer Market Outlook reveal that revenues in the fragrance market will go from $11.9 billion in 2020 to the $15.568 billion in 2022.
This growth is remarkable, considering that the price of these products makes them expensive for the average within the area of cosmetics and personal care, but it is also a means of access to the luxury market, if compared with the prices of other products that are part of the brands in this segment, especially in categories such as fur accessories or clothing.
Depp new account at Dior
Eau Sauvage is a perfume that emerged in 1966 and since then he has collaborated with various media personalities such as Johnny Deppactor who reappeared for the brand in a campaign, now that the trial against Amber Heard concluded.
Depp was activated again by Dior on his social networks and in it the actor appears in a video in which he stars in a concert. The event occurred just as the trial between the two celebrities concluded, although they are currently appealing the judge’s orders they received.
The campaign that was carried out by photographs that Greg Williams captured from Deppcaptures it before and after the concert in which he participated in Paris.
This relationship between Dior and Depp It has become an interesting activation where it is revealed how brands react to extraordinary situations with their ambassadors. The point in common between these personalities stems from understanding the influence they have in the market.
Depp, for example, added a 56 percent of favorable opinions in Morning Consult, only in the United States until the first days of June. This condition is a very interesting act, because it puts on the table the willingness of brands to understand the consumer and, most importantly, deliver better activities that undoubtedly mark a very interesting challenge, which is the empathy of personalities and from which aspects a brand can take advantage of to turn them into assets of its products.
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