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In 2022, 19 percent of consumers claimed to have purchased influenced by the recommendation of a celebrity or influencer.
Brazil, the Latin American country with the largest number of Instagram influencers.
In Mexico, 30 percent of consumers buy on the recommendation of these figures.
Having a good positioning in the market is a highly thought out and recurring topic for brands around the world. That is why brands like Intimissimi resort to working with figures and celebrities like Jennifer Lopez (JLo), in order to promote their products in a very changing market.
In current marketing strategies, it is normal to see how companies are enlisting their ambassadors or influencers who show all the good things about their products and services. In the marketing industry, this strategy can be known as a brand ambassador, which is a person who recommends a company’s product or service to other users on social networks or even in advertising campaigns.
In this sense, and according to data from the Statista Global Consumer Survey, it stands out that in 2022, 19 percent of consumers claimed to have purchased influenced by the recommendation of a celebrity or influencer,
This data is transferred to the Mexican market, where the same source highlights that in 2022, 30 percent of the consumers interviewed in the Aztec country claimed to have purchased an item as a direct result of having seen it advertised by an influencer or celebrity.
JLo joins Intimissimi
As a new way to attract more customers, the women’s underwear manufacturer, Intimissimi chose Jennifer López to promote its new spring-summer collection.
As part of this advertising campaign, the diva from the Bronx will not only be the image of the Italian brand, as part of its online store is also equipped with the firm’s products that the actress and singer recommends.
Let’s remember that the brand designed for women has always resorted to working with renowned celebrities, as happened in its Christmas campaign that was starred by Heidi Klum and her daughter Leni Klum.
Now JLo is the new global ambassador for Intimissimi, so they work with the motto “Chosen by Jennifer Lopez” and show the brand’s newest garments.
This campaign comes after the collaboration between Jennifer López and the Italian firm was announced last September, so this alliance finally came to fruition coinciding with the presentation of the new Intimissimi spring-summer collection.
The brand shared that as part of this alliance and collaboration, it has published a spot where the actress appears with the firm’s pieces and that it is a joint effort with the creative director Riccardo Ruini and the director Gia Coppola.
So far, only a teaser of the spot has been revealed, which was recorded in Italy and shows the essence of the company.
With this, we see how it is increasingly common for brands to work with influencers and celebrities to promote their products and services and especially to reach their new customers more strongly.
As an example and the most recent appointment of Pharrell William, as creative director of the luxury brand Louis Vuitton.
Louis Vuitton appointed Pharrell Williams as Virgil Abloh’s successor and thereby turns an artist and producer into a creative head, reviving an old collaboration that the singer did for the brand in a capsule collaboration, thereby demonstrating where Vuitton is looking to take the course. of his business, where streetwear has been fundamental, to ensure that these brands are in the consumer conversation.
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