Jellysmack has made what would be its second acquisition in six months and, perhaps, one of the most important in the history of the company, since now it includes among its ranks AMA Digital, the YouTube startup that specializes in analytics and digital development for the evolution and growth of creators in social networks.
The announcement of Jellysmack enhances the image of the global company that develops video creators using proprietary technology and targets the improvements it aspires to with Analytics and Growth, a company founded by Mateo Price that leverages proprietary technology and data to help creators grow faster while preserving their position and audience.
And it is that now, together, Jellysmack and AMA Digital have considered a route: to promote influencers and promote a positive performance of their creations on multiple platforms.
“As a technology company, it is essential to constantly innovate and evolve. This agreement with AMA allows us to augment our existing YouTube optimization resources in a way that benefits our partners for years to come.”, said Robin Sabban, co-founder and co-CEO of Jellysmack.
Thus, according to the statement, both firms show their commitment and heart for the nascent and growing generation of creatives, storytellers, comedians, educators and millions of creators from all kinds of areas of social interest, who will now have better strategies to power your work using data and cutting-edge technology.
Jellysmack and AMA Digital: a strategic ‘feed’
Among the agreements between both companies, it is established that Jellysmack can integrate and take advantage of AMA Digital’s deep data analysis platform to improve the “Creators Program” and the “Catalog Licensing Program”, which, among many other functions , offer a guaranteed upfront payment to creators in exchange for the monetization license, rights to part of their YouTube back catalogues.
The last time Jellysmack made a similar announcement was when it bought AI-powered video editing technology company, Kamuain November 2021, an acquisition that complements this latest movement, since, together, they will deepen the company’s technology package.
“Our team is very excited to join a fast-growing startup with a bold, creator-focused mission… We wanted the opportunity to move faster and scale the business, and now we have the ability to do that with Jellysmack, a company that knows firsthand how being data-centric can drive real incremental revenue and growth.says AMA founder Mateo Price, who, as part of the deal, will join the firm as Director of YouTube Development and will work with the company’s product and partner teams to enhance Jellysmack’s creator offerings.
An important merger
To understand the magnitude of the business movement that has taken place, it is important to know the relevance of both companies in the industry that revolves around the digital ecosystem and, above all, social media.
Jellysmack uses a combination of AI-powered technology, proprietary data, and expertise to edit, optimize, and distribute videos from creators across multiple platforms including Facebook, Instagram, Snapchat, TikTok, and YouTube; it has recently attracted a nine-figure Series C investment from SoftBank Vision Fund II, which has seen the company jump to unicorn company status.
Meanwhile, AMA Digital has as a key objective to help YouTube creators increase their revenue and views by more than 250 percent year after year, generating millions of dollars in revenue for users of the social network since its launch (three years ago). and working with personalities that reach 60 million subscribers, such as influencers Jesser, Ali Abdaal, Dylan Lemay and others.
Thus, this merger aims for the startup to establish new sources of income for creators and identify growing audiences more quickly, thanks to the technology provided by Jellysmack.
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