Pokemon stands out for being a franchise that initially began as a video game, but due to its great popularity it has managed to expand to other entertainment media such as series, movies, card games, clothing, among others, becoming a brand that is recognized in the world. market world. It is well known that Pokemon It appeals primarily to the 1990s generation, that is, the millennials, since it started in the video game industry in 1996 and due to its great popularity, it has managed to expand to other entertainment media such as series, movies, card games, clothing, among others, becoming a recognized brand in the market both in Japan and worldwide. The company is now about 28 years old and apparently still has a long way to go, as it is still a novelty today as it continues to captivate fans.
