Keeping informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; For this reason, Merca2.0 allows you to obtain the best information to always be one step ahead.
MEXICO
Italianni’s celebrates opening in Parque Tepeyac. Alsea celebrated the opening of the new restaurant in Italianni’s Tepeyac Park. This inauguration is accompanied by an evolution in the image of the restaurant that is inspired by Tuscany, a beautiful Italian region, where pizza, pasta and wine are protagonists. This new concept also incorporates a new business model, by making a restaurant much more efficient and profitable, where each space is perfectly designed to improve processes. Two years ago, the brand began an unprecedented evolution in its business model, which today is reflected in its new branch. In the new opening located in Parque Tepeyac, there is an even more welcoming atmosphere, with unique spaces that convey modernity and evolution, but also the quality of a family space where any special moment can be shared with loved ones. The stone oven is in the center as an element that brings families and friends together. “We want to make Italianni’s a place where they not only come to try our excellent cuisine, but also live an incredible experience in each of our corners with fresh interiors that transmit our essence through renovation, but maintaining what we love, the cozy spaces to share with the family” indicated Joel Ornelas, director of Italianni’s. During the inauguration of the restaurant, one of the 5 presentations by the Big Band Jazz Mexico that will be held at the different Italianni’s branches in Mexico City and Puebla as part of the December celebrations “Illuminating the greatness of Christmas” was also held. ” and that will be maintained from December 14 to 17. It should be noted that, through the Va por mi Cuenta movement, during the opening of the Italianni’s Parque Tepeyac branch, 500 dinners will be donated to the Por un Hogar foundation through the Alsea Foundation, AC This donation seeks to support patients who They have traveled to Mexico City seeking medical treatment. He offers emotional help, shelter and food to his relatives.
CDMX has a “Free HIV and Syphilis Test Marathon”. Trojan helped publicize the event of the Mexican Foundation for the fight against AIDS AC (Fundasida) that seeks to support the timely diagnosis of the disease. In Mexico, as of October 31, 2022, 360,000 people are living with HIV, of which 292,000 are men, 74,000 are women, and 3,400 are under 15 years of age. It is estimated that currently in our country, 7 out of 10 people living with HIV are diagnosed, 6 out of 10 take ARV treatment and 5 out of 10 are in viral suppression. World AIDS Day is commemorated every December 1 since 1988 and, at the same time, the Mexican Foundation for the fight against AIDS AC (Fundasida) emerged in the country, which works for and for the comprehensive health of the population living with HIV/AIDS, providing specialized medical advice, psychological services, nutritional care, dental services, detection tests, condoms, accompaniment, complementary therapies and support groups. “HIV tests are essential for timely diagnosis to start appropriate treatment, therefore, the recommendation is that people between the ages of 15 and 64, or those who have started their sexual life, perform it at least once a year” , mentioned Rodolfo Rodríguez, Sexual Health Manager of Trojan Mexico. Today there is still misinformation among the population about when, where or how to take an HIV test, the suggestion is that if you have an active sexual life, you should have at least one of these tests every six months. For this reason and to help early detection of the virus, on Saturday, December 3, Fundasida carried out a Free HIV and Syphilis Test Marathon in which condoms were also given away, the first barrier method and prevention against infections of sexual transmission.
URUGUAY
AMen McCann stands out at Golden Bell Awards. Amen McCann was one of the most prominent agencies in the latest version of the Campana de Oro awards, which celebrated its 35th anniversary and are organized by the Uruguayan Chamber of Advertisers to recognize the best in terms of local creativity. In the event, the agency obtained the Grand Bell (Grand Prize) for the first time in the Promotions and Activations category with its work for the 80th anniversary of SAMAN, with which it also added gold in that segment and another in Spots of more than 40 seconds. In addition, he reached another gold metal in Digital with his client Radio Océano. Nacho Vallejo, Director of the office, expressed that “this award responds to the effort of the entire team and the closeness of the work we develop with our clients so that they have significant brand platforms that drive their growth and allow us to leave a lasting impact on culture”. In this way Amen McCann accumulates 18 Great Bells throughout its history, with which it remains among the most recognized agencies in the country in the last decade. The Campana de Oro jury was made up of professionals from advertisers and industry associations such as the Uruguayan Association of Advertising Agencies (AUDAP), the Uruguayan Advertising Circle (CUP), the Uruguayan Chamber of Media Agencies (CUAM) and the Interactive Advertising Bureau (IAB) Uruguay.
SPAIN
Santander, the Bank of the Year in Financial Inclusion. Santander has been named Bank of the Year in Financial Inclusion by The Banker magazine, which recognizes the entity’s initiatives in responsible and sustainable banking to grow by serving “people and companies without access to financial services throughout the world with its initiative ‘Finanzas for All’, a comprehensive set of services that combines digitization with financial education,” according to the publication. Santander Bank is committed to providing access to financial services to 10 million people between 2019 and 2025 through microfinance products, financial education programs and other tools that provide access to financial services based on three main pillars: access, financing and resilience . One of these tools is Superdigital, a 100% digital platform developed with Santander’s own technology for financial inclusion in Brazil, Mexico, Chile, Argentina, Uruguay, Peru and Colombia. This mobile platform allows people to access financial products and services for the first time, make deposits and withdrawals of cash, payments and receive credit. The Banker has also recognized Santander’s solutions for people with less access to credit. The bank’s goal is to foster social mobility by helping low-income and unbanked entrepreneurs open and grow their businesses through its microfinance programs in eight Latin American countries. A large share of these loans (72% in 2021) goes to women, who are less likely to have access to financial services in developing countries. Santander also promotes financial health by making financial concepts easier to understand and helping people make better decisions through its financial education programs. In 2021 alone, 1.3 million people had access to financial education initiatives promoted by the bank. The Banker highlights programs tailored to local needs, such as Finansiaki in Poland, which teaches children financial awareness, and Sanodelucas in Chile, an education platform on-line that has benefited more than one million people since 2019. In Mexico, the financial inclusion initiative, Tuiio, serves more than 311,153 clients and has granted almost 700,000 loans for $483 million as of 1Q22, benefiting clients from areas that have not been served by traditional banks, in addition to the fact that more than 92% of Tuiio’s clients are women.