At the beginning of the year microsoft announced that it had reached an agreement to acquire Activision Blizzard King with all its studies and licenses, including that of the Call of Duty franchise. This agreement has to be approved by about 20 organizations around the world, including the government of Brazilwhich questioned some companies in the video game industry regarding the agreement between Microsoft and ABK.
The Brazilian government wanted to know if the merger of Microsoft and ABK could create an anti-competitive situation for the video game industry, so it asked if Call of Duty had competition in the market. Although almost all companies said that COD (and all popular video games) has a lot of competition, Sony said that it remains a category apart within the video game industry thanks to its loyal audience.
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In its email responding to the Brazilian government’s questionnaire, Sony said that Microsoft’s acquisition of Activision Blizzard and Call of Duty could cause gamers to decide to buy an Xbox instead of a PlayStation, so they opposed the deal. However, Microsoft responded by saying that what Sony says is unfounded.
Microsoft’s response has already been made public and in it it once again assures that Call of Duty will not be exclusive to Xbox once they finish acquiring Activision Blizzard, just as they have said since the deal was announced. The reason given by Microsoft is that it would not be profitable to remove Call of Duty from other platformsWell, this strategy would only work if Activision Blizzard games could attract a large audience to Xbox.
Despite the fact that COD is one of the most successful video game franchises, Microsoft argues that it is not essential to have Call of Duty on your platform to be successful, as Nintendo has shown with the Nintendo Switch and Epic Games with its store. , as there are no Call of Duty games on those platforms. Because of this, Microsoft finds it a better strategy to release their games on as many platforms as possible, just like they did with Minecraft.