Quality honey is an essentially handmade product for which it is essential to have the invaluable help of bees, fascinating insects that continue to surprise us. Or so it was until now, because the world’s first vegan honey It has just been launched on the market and those who have tried it assure that it tastes exactly like the original.

It is the first MeliBio product, a startup American founded in 2020 that just one year have managed to raise the necessary funds to materialize their project, joining the food trend plant based. Beyond the rise of veganism, it is a trend aimed at seeking sustainable alternatives to animal products to reduce environmental impact and meet the demand for food that could be in danger.

So affirms it Darko mandich, CEO and co-founder of MeliBio, stating that his company’s mission is “to make food in a way that we can save our planet by ending the use of bees in honey production, and therefore restoring the biodiversity of bees wild and native from all over the world. “

To make it, they have developed and patented a proprietary technology based on synthetic biology and precise fermentation techniques that they have now also been able to adapt for large-scale production and thus be able to launch their product commercially on the market. At the beginning of October of this year, MeliBio was officially presented in partnership with a sample and tasting of its product, as well as different sweets and preparations made with ‘false honey’.

Read:  How to recover a deleted user profile in Windows

They are currently already collecting customer orders of the US Horeca channel and B2B (business-to-business) and expect the first batches to reach the consumer at the end of the year or early 2022. In addition, they ensure that it can also have applications outside of food, such as cosmetics.

The reactions of the tasting and the samples to professionals seem very positive, but it remains to be known how the ordinary consumer will react and if they will really be able to introduce their laboratory honey to the non-vegan population, appealing to the growing global concern about the loss of biodiversity and, specifically, the decline in the population of bees around the world.

Honey

Questions such as what exactly its nutritional composition is, whether healthy claims can be applied to it or whether it can be marketed using the term of honey or honey, since legally it is not. As in the case of vegetable dairy products, the legislation will have to adapt to these new products.

Directly to the Palate | The Government will present a royal decree to regulate the labeling of honey (and end one of the most widespread fraud)
Directly to the Palate | How are the vegan cheeses that are reaching the supermarkets (and why they can have more fat than some chops)