Thus, corporate social responsibility begins from within the corporation with the promotion of a healthy work environment where the person is valued from a humanistic perspective.
In this order of ideas, the exercise of leadership is fundamental to implant in the collaborators a sense of identity that encompasses the principles and guidelines of the company. The inward social approach will allow the company to increase staff productivity, translating into better performance.
On the other hand, company managers are increasingly aware of the need to generate a positive impact on their environment. It is true that companies are a source of employment and economic development, but broadening the social landscape allows corporations to commit to building a better community.
There are many pending issues and problems that afflict the fabric of society, so entrepreneurship is of enormous help for sustainable progress. Thus, the company positions itself as an agent of change, beyond utility and economic gains.
Philanthropic actions such as the promotion of culture and sports are plausible. So are the efforts to rehabilitate public spaces and provide support to people in conditions of vulnerability.
However, these activities must be part of a well-drawn vision hand in hand with specific projects. Improvisation has no place within corporate social responsibility, since ideally this will be an integrated part of the company’s work plan, and not an accessory element.
The reputation of a company is closely linked to its ability to activate social responsibility. Consumers today more than ever observe the way companies that sell products and offer services do business.
A company that moves away from ethics and social commitment in its operation can see a significant loss of customers over time. Bad public image is highly costly for a corporation.
At the same time, it is undeniable that all economic activity produces an environmental impact. This damage, whether slight or serious, must be compensated by the company that causes it so as not to cause an ecological imbalance.
This is the key to sustainability. It is possible to trigger economic development without undermining the environment, although, of course, it is not an easy task. It requires genuine commitment on the part of corporations.