“It could be my last dinner and I get this”; Consumer finds “extra ingredient” in Sushi Roll order

“It could be my last dinner and I get this”;  Consumer finds “extra ingredient” in Sushi Roll order

On Twitter, a Sushi Roll consumer, who was reported locked up due to possible Covid, exhibited the “extra ingredient” that she found in her order.

Social networks are, without a doubt, multifunctional, spaces where users share all kinds of experiences, from important and funny anecdotes, to complaints, claims and all kinds of comments.

In the end, both Facebook, Twitter, Instagram and even TikTok are global communities where all possible expressions fit and, in that sense, it could be said that we are facing a scenario -a virtual scenario- that can change the way people communicate. persons.

Now, for brands, each of the platforms mentioned have served as a way to approach a new and wide niche of consumers.

Let us remember that, after the arrival of the pandemic, eCommerce was positioned as one of the main practices of users. According to data from Statista, estimates of the Statista Digital Market Outlook, the Latin American and Caribbean e-commerce market, retail sales are expected to exceed 105.5 billion dollars by 2025.

With the arrival of Covid-19, users found a kind of refuge in the digital space due to the application of strict contingency measures to avoid contagion.

Thus, in days when infections by the disease continue to skyrocket in various parts of the world (Mexico included), consumers, especially those who have been infected or who are suspected of having become ill, continue to use technology. to place your orders.

This is the case of a tweeter, who calls herself @aricardona, who, through Twitter, announced that, after being locked up due to probable Covid contagion, she shared her experience with her Sushi Roll order.

“It turns out that I am locked up for probable #COVID19 and in my sushi, a hair. @sushiroll_mx, it could be my last dinner and this comes out,” the tweeter wrote on June 4.

As expressed in her tweet, the consumer found a hair in her Sushi Roll order, which is why, like many, she went to her social networks (Twitter) to express her claim.

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Although it is true that, for many, it might seem like an exaggeration, what in some way reveals this type of case is the lack of hygiene in the products.

Not only does it happen with Sushi Roll, but it also happens with several brands that receive claims like this; however, it is striking that, first, it continues to be a more than common practice, and, on the other hand, that the employees of said companies do not pay attention to these “details”.

Nowadays, thanks to social networks, communication with brands is much closer and, moreover, vital for consumers, who increasingly seek to be more taken into account in terms of their suggestions or even their claims.

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