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Data from a platform reveal that, in 2020 and 2021, reggaeton and K-pop were the musical genres that led the music market. streaming.
This year, Bad Bunny will perform in Mexico City, with two sold-out dates at the Azteca Stadium.
Just as it happened in 2021, 2022 has been the year of Bad Bunny on Spotify, the market-leading streaming platform from Stockholm.
It is no secret that, for several years, the reggaeton has become the sound of the new generations, throwing income, only in streamingof up to 8.9 billion dollars.
And it is that, to tell the truth, the habits of musical consumption are very different at present. Information of the International Federation of the Phonographic Industry (IFPI) point out that, by the end of 2021, there were already more than 523 million users of paid subscription accounts and even the streaming global accounted for 65 percent of total revenue.
Now, without a doubt, when we talk about music in streamingSpotify inevitably comes up in the conversation, the Stockholm platform that currently leads the market with more than 400 million registered users, well above other services such as Apple Music and Amazon Music that, however, recently announced their plans to increase the price of their subscription plans.
In this sense, the king of streaming is, in short, Bad Bunny, who last year was the most listened to artist on both Spotify and YouTube, since, according to the kworb.net platform, 2021 was the year of reggaeton and K-pop, with Bad Bunny and BTS leading the popularity charts.
Bad Bunny does it again: he is the most listened to on Spotify
2022 has been the year where music was reactivated in its most elementary aspects, such as live concerts, which were canceled due to the pandemic.
On the other hand, various reports allude to the fact that sales of physical music formats (CDs and vinyl) had a significant increase; nevertheless, Platforms like Spotify, Apple Music and even YouTube Music increased the number of their subscribers.
Now as we approach the end of 2022, Spotify shared its statistics, that is, the list of most listened to songs, artists and podcasts on the platform this 2022.
According to what the platform indicates, ‘Un Verano Sin Ti’, Bad Bunny’s most recent album became the most listened to album on the platformfollowed by ‘Harry’s House’, by Harry Styles, ‘SOUR’, by Olivia Rodrigo, ‘=’, by Ed Sheeran, and ‘Planet Her (Deluxe), by Doja Cat.
In addition, it should be noted that the Puerto Rican has accumulated a total of 18.3 billion views in recent months, followed by singer Taylor Swift, who recently released her album ‘Midnights’, Drake (with 50 billion views on Spotify), The Weeknd, BTS, Ed Sheeran, Justin Bieber, Kanye West and Eminem.
In a few days, the so-called “Bad Bunny” will arrive in Mexico City with his “World’s Hottest Tour” and two packed dates at the Azteca Stadium, making it clear that, today, reggaeton, as we mentioned before beginning, is the music of the new generations.