90 percent of Mexicans between the ages of 13 and 39 use streaming music platforms.
To this day Spotify has positioned itself as the leading music platform in the market.
Walkmans became extremely popular during the 1980s.
In the last few hours, Sony has gone viral within the digital conversation, this thanks to the recent launch of its new walkman, however, this is not due to its viral strategy and impact on consumers, but because Internet users did not forgive the strategy and compare a new Sony walkman with an iPod.
Within the current context, listening to music without the need for a smartphone has become somewhat complicated, since these devices have occupied a widely relevant place, replacing a large number of devices, such as cameras, video cameras, watches and even radios and music players, this due to the large number of functions they offer and the growing number of digital streaming applications, such as Spotify, Apple Music, Amazon Music or YouTube, which box with MCR Data, point out that just over 90 percent of Mexican Millennials and Generation Z listeners (ages 13 to 39) use these platforms.
However, outside of smartphones, firms such as Sony have addressed this nostalgic audience by keeping Walkmans, music playback devices, alive, as this brand revolutionized the way music is listened to in the early 80s. maintaining this nostalgic product, now in a more digital way and with premium functions, this with its new ZX700 walkman, which has an aluminum casing and a 5-inch screen, in addition to having high-polymer capacitors designed to supply large amounts of power and output precision signals to improve audio quality.
In addition to this, the Japanese firm has also been in charge of including high-quality hardware, which contains high-quality film capacitors and low-noise crystal oscillators, which has positioned it as a premium device within the segment. music playback devices; However, although the device promises to be a revamp of a classic device, digital food has not let the launch go by without sparking debate, as netizens compare the new device to Apple’s iPod.
“iPods”:
For feedback on the new Sony Walkman pic.twitter.com/l7QafFmLx1— Why is it a trend? (@becausetrend) January 17, 2023
Internet users do not forgive the new Sony walkman compare it with iPod
In the last few hours, the form of Sony technology, has generated an incredible amount of comments within the digital conversation, this thanks to its new device, which promises premium features, however, within the conversation, it has not been pointed out to the device, because of its new features, but because of its comparison with an iPod, because despite its high quality elements or audio, they point out that the Sony device is a smartphone without a camera or cell phone functions.
kids…before there was an iPod, there was a Walkman pic.twitter.com/x86kxuGNNG
— VIVN. (@VivanVatsa) January 15, 2023
New Sony Walkman news is awesome. I still use an iPod Classic when I want to truly focus. Something about a dedicated device that isn’t a huge distraction is refreshing. pic.twitter.com/o6rINys8ue
— Roberto Felipe (@bertosfilmbag) January 15, 2023
Currently, the digital conversation has become one of the main positioning tools that brands have, since it is within them that advertising can be generated organically, often free for the firms.
Now read:
Rolex vs. Casio: Piqué announces the “sponsorship” of a watch “for life”
Piqué announced “sponsorship” of Casio and is caught using Rolex; exhibit “lie” in networks
Empathy in the networks for Casio and Twingo (Shakira’s new song is to blame)